BBQ Rub and Seasoning with Coffee and Garlic

BBQ Rub and Seasoning with Coffee and Garlic

May 1st, 2017—Fearlessly Archived—Still a fun read; price & availability may have changed. 

 “… To die, to sleep,

To sleep, perchance to Dream; Aye there’s the rub…”

~Hamlet, William Shakespeare

Did it ever strike you as curious that right in the middle of his morbid musings on death, Hamlet seems distracted by a grilling preparation? It never made sense to us – that is, until we created Trader Joe’s BBQ Rub and Seasoning with Coffee and Garlic. In an instant of enlightenment, we knew how a simple mixture of spices could so easily distract someone—even someone in the throes of a soliloquy about his own untimely death. Here’s the rub down…

In developing our own version of similar seasonings we’d sampled, we wanted to avoid the major pitfall that befell them all: Too much salt. Don’t mean to rub it in, but we succeeded. Our spicy, smoky, salty, and sweet flavors all work together for a wonderfully earthy, aromatic, balanced result. Coffee, garlic, and paprika notes are right up front. These bold flavors are harmonized with brown sugar and salt. The taste-complexity is deepened another couple notches with the inclusion of onion, red bell pepper, and Clemengold Rind (the skin of a Nadorcott mandarin orange). Of course, the number one way to enjoy our Rub is to rub it (preferably well in advance of cooking)… on steaks, chicken, and fish. It also works as a seasoning (in small amounts) on veggies, baked potatoes, and pasta.

Take your cue from Hamlet – who must have spied off-stage our handsome 3.5-ounce tin for just $1.99 just before his speech was derailed – letting your days slip away without sampling some of Trader Joe’s BBQ Rub and Seasoning with Coffee and Garlic for yourself would be like writing your own personal tragedy of Shakespearean proportions. Just not as entertaining. And more sad.

Please note: Our collection of captivating coffee creations is careening through our checkstands at a crazy clip. As a result, you may find that one (or more) of your coffee choices has reached the end of its supply when you come looking for it. We apologize for the inconvenience, but encourage you to seek out a Crew Member, who will be happy to make suggestions of other delicious delights (coffee and otherwise) to tempt your palate and please your wallet.


Ingredients: Coffee, Brown Sugar, Sea Salt, Sugar, Roasted Garlic and Onion Flakes, Smoked Paprika Flakes, Red Bell Pepper, Clemengold Rind, Paprika Oil (color).

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