Envy Apple

Envy Apple

March 20, 2017—Fearlessly Archived—Still a fun read; price & availability may have changed. 

According to some sources, apples have been around as long as mankind. And yet, even today, new apple varieties are being developed through cross-breeding of existing varieties. In this way, apples represent the things we love most about food – it welcomes innovation, and that keeps things from ever getting boring. It’s also one of the things we love most about Trader Joe’s (#humblebrag) – our product selection is constantly evolving, we’re constantly on the lookout for innovative creations, and this effort to find the new and the next means we’re never, ever bored. It also means that some of those new and exciting products are apples. And now we’ve come full circle.

One of the newest apple varieties to hit our shelves is the Envy Apple, the glorious result of the intentional crossbreeding of Braeburn and Royal Gala apples in Hawke’s Bay, New Zealand. It’s a crisp, crunchy, rosy-red pome with dappled skin and vibrantly sweet flavor. What provokes the most envy among other apple varieties is the Envy’s admirable ability to retain its soft white flesh tone, even after it’s been cut. Other apples oxidize quickly, causing their exposed flesh to brown, which makes them look less than fresh. The Envy Apple looks freshly-cut, even after you cut it, slice it, or bit into it. There’s no need to covet these fruits from afar; Envy Apples are available now, at your neighborhood Trader Joe’s.

We’re selling each generously-sized Envy Apple for the enviable price of $1.29. You’ll find them in our produce section.

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