Organic Applesauce Crushers

Organic Applesauce Crushers

March 14, 2016—Fearlessly Archived—Still a fun read; price & availability may have changed.

We recently found ourselves faced with an opportunity. It was an opportunity that made sense in every possible way, yet even still, we couldn't make any decisions until the most important piece was in place - taste. The opportunity was this: take our existing Trader Joe's Applesauce Crushers and bring production from Europe to the U.S., switch from conventional to organic fruit and lower the price by 20¢. Seems like a no-brainer, right? On paper, it was. But in the kitchen, it took some time to get it right. The taste had to be right, the texture had to be right, the balance of fruit flavors had to be right. It didn’t happen overnight, but once it did, we set the wheels in motion and made the change. In other words, opportunity knocked, and we very cautiously opened the door, once we knew who was on the other side.

Trader Joe's Organic Applesauce Crushers come in four fruity flavors: Apple, Apple Strawberry, Apple Banana, and Apple Carrot. They're all made with real fruit purees, and without any artificial flavors or preservatives. Ideal for lunchboxes, backpacks, briefcases, desk drawers, and even your pocket, Organic Crushers can be kept in the pantry (they don't require refrigeration), so you can keep them on hand for whenever the applesauce craving strikes.  We're selling them in packs of four 3.17 ounce squeezable pouches for $2.79, every day. As a reminder that's 20¢ less than they cost before we made the change to Organic. Oh. Yes.

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