Trail Mix Cookies
February 2, 2015—Fearlessly Archived—Still a fun read; price & availability may have changed.
Cookies originated from cakes. The name cookie derives from the Dutch koekje-"little cake". Ergo, cookies are inherently special treats. In modern times, a food's status as a "treat" no longer inherently means it's only that. Sometimes treats have functional attributes as well. Trader Joe's Trail Mix Cookies fall squarely into this category.
Trail Mix Cookies evolved from our myriad trail/trek mixes. These are big hits in our stores, and yet, sometimes lugging a bag around with you isn't the most functional thing to do. In cookie form, however, trail mix becomes perfectly portable. So… we partnered with a California-based treat innovator on Trader Joe's Trail Mix Cookies. This coupling combines rolled oats, raisins, cranberries, pumpkin seeds, hemp seeds, and chia seeds that are baked with butter, honey and brown sugar into goodies that have a distinct feel-good, good-food edge. With lively layers of crunch and chew, they are nutty and sweet with a bit of brightness. They are treats. They are portable energy boosters (like batteries for your body).
For the modern cookie connoisseur, Trail Mix Cookies are an ideal marriage of old and new, functional and pleasurable. Even their price combines function and pleasure. We're selling each 10 ounce container for $3.99, every day. Now that's a treat.