October 6, 2014—Fearlessly Archived—Still a fun read; price & availability may have changed.
Looking for a Date?
Come to Trader Joe’s
How's that for customer service? And our Dates couldn't be sweeter—who doesn't love a sweet date?
It wasn't until the early 20th century that Americans were introduced to Dates on a large scale. Prior to that, Dates were exotic treats only available if you made the journey to North Africa or parts of the Middle East. The first date palm trees were transported to the U.S. by Agricultural Explorers dispatched by the USDA (doesn't that just sound like the coolest job?), and were planted in Southern California's Coachella Valley (before the Rat Pack and music festival-goers discovered this stretch of desert). This event signified the birth of a new agricultural identity for the desert valley; one that exists to this day.
Trader Joe's is selling Medjool Dates from the Coachella and Bard Valleys in California; Yuma, Arizona; and the San Luis Valley in Mexico. Their deep brown, slightly wrinkled skin envelops a sticky sweet flesh with caramel-like flavor that hints at honey and cinnamon. Dates are delicious in baked goods and as part of a nut & cheese platter. They can also be stuffed with walnuts, almonds, or blue cheese. A real Southern California treat is the Date Shake - start with vanilla ice cream and milk, then add in finely chopped dates until the flavor is as sweet as you like. It might sound strange, but trust us, it's a real treat.
We're selling Trader Joe's Medjool Dates in a one pound container for $4.49, a terrific price, every day.
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