Dark Chocolate Orange Sticks

October 11, 2017 in Category: What's New

New Trader Joe’s Dark Chocolate Orange Sticks are short, chubby “sticks” of orange-flavored jelly smothered in rich, dark chocolate. Their jelly centers are soft, but not at all gooey, and their gelatinous softness presents a delightful contrast to the Sticks’ thick, chocolate-y exteriors—a real textural treat. Also, per usual, our Dark Chocolate Orange Sticks don’t contain...

Pumpkin Ginger Hold The Cone!

October 08, 2017 in Category: What's New

Earlier this year, we re-introduced our Hold the Cone! Mini Ice Cream Cones. This reintroduction involved improvements in a number of areas. We improved the quality of the ice cream and the cones, we moved the production from Germany to the U.S. (which speeds up delivery time and keeps the cone crisper), and we increased the total weight in each package without increasing the cost. Manufacturing these Cones domestically allowed us to create some new flavor combinations, including this Pumpkin Ginger Hold the Cone!

Calamansi Cooler

September 13, 2017 in Category: What's New

The Calamansi fruit is a natural cross of mandarin oranges and kumquats, native to Southeast Asia. On its own, the fruit is slightly sweet, and also sour—think of the zing of a sour orange, or a surprisingly sweet lime, and you’re on the right track. The fruit is incredibly popular in the Philippines, where it’s added to drinks, hot sauces, fish dishes…even beauty products. Our Product Developer felt this fruit deserved a stateside starring role in our stores, so they created the newest addition to our beverage lineup: Trader Joe’s Calamansi Cooler...

Cornbread Crisps

September 11, 2017 in Category: What's New

One of the defining (and popular) features of cornbread is its fluffy, cake-y softness. Like a pillow, but made with cornmeal. Trader Joe’s Cornbread Crisps don’t have this signature fluffiness. But that’s okay! As the name suggests, they’re crispy, like chips. This is not a quality you’re probably looking for in a pillow, but it is a great quality for a tasty, crunchy snack. It’s is a new thing for cornbread, but we’re pretty sure it’ll only take one bite for you to...

Organic Reduced Sugar Cherry Preserves

September 08, 2017 in Category: What's New

Many moons ago (we’re being dramatic—it wasn’t that many moons ago), we carried conventional Cherry Preserves in our grocery section. We discontinued them due to slow sales (our customers vote with their dollars, after all), but we’ve been fielding requests for a replacement ever since. But we couldn’t just bring in any cherry preserves. In the spirit of Kaizen, we knew we could improve them, and improve them we did. Introducing...

Peanut Butter Protein Granola

September 06, 2017 in Category: What's New

Granola is delicious. If you take one look at our cereal aisle, you’ll see that we back up that assertion with variety. Mega variety. We’ve got Toasted Coconut Granola, Almond Butter Granola—heck, we’ve even got Grainless Granola! And now? Now we present you with Trader Joe’s Peanut Butter Protein Granola. Because granola is delicious, and getting an extra protein boost in that granola? Bonus!

The Cow Moos At Midnight

August 25, 2017 in Category: What's New

The Cow Moos at Midnight. We repeat, the cow moos at midnight. In not-so-secret Trader Joe’s code, this secret phrase is meant to announce the triumphant return of Trader Joe’s Organic Midnight Moo—the chocolate syrup to which all other chocolate syrups aspire.

This longtime favorite took an unexpected hiatus from our shelves, but has now returned and is ready to improve your quality of life. No need to thank us; this is the stuff that drives us, too.

Organic Purple Maize Flakes

July 24, 2017 in Category: What's New

An entirely new take on a breakfast classic, Organic Purple Maize Flakes channel the energy of the summer of love into a cereal that’s vibrant in both flavor and hue. If you're a traditional corn flake fan, you won't be disappointed by this groovy reboot. It's wonderfully crisp and oh-so-yummy, true to old-fashioned corn flake form—but with a visual twist. The pleasantly purple pigment of these Flakes can be attributed to...