Party On, Pumpkin

October 16, 2017 in Category: Entertaining

It's the middle of October, which can only mean one thing—yet another triumphant Pumpkin Season is waning here at Trader Joe's. It's become a time-honored tradition for us over the past few years, one that goes by all too soon and feels like it's over before it's even begun...

Chocolate Filled Crêpes

July 31, 2017 in Category: What's New

A long, long time ago (1895), in a land far, far away (Brittany, France), a delicious dessert worthy of dreams was created—the crêpe. Crêpes, with their thin, pancake-like dough, and sweet or savory fillings, are treats so extraordinary we’ve considered flying to France just to get our hands on one. There has to be another way to get great crêpes without international travel, our Buyers thought! After a few months, and a number of taste-tests, they found a way to bring Chocolate Filled Crêpes directly from France to Trader Joe’s freezer cases...

Joe-Joe's Truffles

April 20, 2017 in Category: What's New

When our Product Innovator presented our latest dessert-made-from-another-dessert—Joe-Joe’s Truffles—to our tasting panel, we were drooling before you could say, “That’s so meta.” Our Maryland-based supplier takes actual Chocolate-Vanilla Joe-Joe’s Cookies, crumbles ’em up, then mixes them with more Joe-Joe’s crème (a.k.a. the best part of a Joe-Joe) and plenty of white chocolate. Then, this heavenly mixture gets rolled into...

Cold Brew Latte Dessert Bars

April 13, 2017 in Category: What's New

In 2017, when we’re nearly 20% of the way through the 21st century, Trader Joe’s is thrilled to introduce Trader Joe’s Cold Brew Latte Dessert Bars, the most delicious extension of modern American coffee culture we’ve tasted in a good, long time. Crafted with an adult’s taste buds in mind, coffee takes center stage – cold brew coffee is the first ingredient, and the robust flavors of that coffee make a rich first impression. The coffee is blended with ingredients you’d find in the best ice cream – things like cream, milk, and... 

Hey, Joe!

March 20, 2017 in Category: Product Stories

The Cold Brew process has cemented its status as pinnacle percolator of coffee bar culture. What separates the wheat from the chaff—or the coffee cherry from the bean, as it were? As its name puts forth, Cold Brew Coffee is never heated. As a result, the oils and acids that are commonly released with heat don’t pass through to the brew. To quantify it, a cup of Cold Brew Coffee contains about...

Cannelés de Bordeaux

March 08, 2017 in Category: What's New

Despite its simple ingredients, the traditional cannelé (“kan-uh-lay”) has always been challenging to make, requiring a persnickety pastry chef. Fortunately, Trader Joe’s Cannelés de Bordeaux have been pre-made for you (our chefs are persnickety enough) and frozen to make your enjoyment of this gastronomical gift a cinch. Our Cannelés are made in the tradition of pastries first created in the city of Bordeaux (southwestern France). These little cylindrical cakes are baked in miniature, fluted molds, which create a pattern of ridges around the outside of each one. They sort of look like shrunken, elegant Bundt cakes. Very simple ingredients...

Chocolate Almond Butter Tarte

February 20, 2017 in Category: What's New

When you think “French tarte,” you might first think fruit fillings: apples (of course!), berries, lemon… Certainly, there are French tartes filled with chocolate; but we’ve got one you’ve likely never seen (or tasted) before—in France, or anywhere else. Trader Joe’s Chocolate Almond Butter Tarte was initially conceived as a Chocolate and Salted Caramel Tarte. On second thought, we decided this new dessert needed a different, more decadent twist. That twist is almond butter. We replaced what would’ve been the caramel layer with a creamy, smooth spread made from...

Mudd Pie

February 10, 2017 in Category: What's New

When one of our Product Innovators announced that she and one of our most trusted dessert suppliers were joining forces to develop a TJ’s version of Mississippi mud pie, we couldn’t have been more thrilled. Any excuse to consume that much chocolate-y goodness is fine by us—and consume, we did. And when we finally settled on a version worthy of our name, Trader Joe’s Mudd Pie was born. (We added the second ‘d’ for funsies… and to make sure nobody thinks this thing is made out of actual mud. Because that would be gross. And this pie is delicious.) Mississippi mud pie came about sometime during...