Salted Caramel Flavored Hot Cocoa

December 04, 2017 in Category: What's New

With the introduction of Trader Joe’s Salted Caramel Flavored Hot Cocoa, we’ll humbly take the credit for making this classic beverage even more palatable and desirable. We’ve taken traditional hot cocoa mix – you know, one that’s rich and creamy and sweet and incredibly delicious in every way – and added...

The Cow Moos At Midnight

August 25, 2017 in Category: What's New

The Cow Moos at Midnight. We repeat, the cow moos at midnight. In not-so-secret Trader Joe’s code, this secret phrase is meant to announce the triumphant return of Trader Joe’s Organic Midnight Moo—the chocolate syrup to which all other chocolate syrups aspire.

This longtime favorite took an unexpected hiatus from our shelves, but has now returned and is ready to improve your quality of life. No need to thank us; this is the stuff that drives us, too.

Hold The Cone!

August 17, 2017 in Category: Product Stories

Several years ago, we introduced Hold the Cone novelty ice cream treats. Mini cones filled with ice cream and crowned with chocolate, these cute cones quickly became favorites. One day we had a thought – what if they could be better? If they were so loved in their original form, how much more love might they get if they were even better? And how much even more love would come their way if they got that much better and didn’t get more expensive? Was it even possible? We had to try...

Chocolate Filled Crêpes

July 31, 2017 in Category: What's New

A long, long time ago (1895), in a land far, far away (Brittany, France), a delicious dessert worthy of dreams was created—the crêpe. Crêpes, with their thin, pancake-like dough, and sweet or savory fillings, are treats so extraordinary we’ve considered flying to France just to get our hands on one. There has to be another way to get great crêpes without international travel, our Buyers thought! After a few months, and a number of taste-tests, they found a way to bring Chocolate Filled Crêpes directly from France to Trader Joe’s freezer cases...

Marbled Mint Crunch Chocolate Bar

March 06, 2017 in Category: What's New

Right about mid-March every year, green is on everyone’s minds. This color emphasis owes its origins to St. Patrick’s Day, whose namesake had a fondness for verdant, three-leaved shamrocks. The question arose among our candy developers: If we created a chocolate bar as an ode to green, what exactly would that look like? Their answer is Trader Joe’s Marbled Mint Crunch Chocolate Bar. Crafted in Ireland (perfect!), this is a Chocolate Bar made from a blend of white and dark chocolates, with the addition of natural green...

Organic Chocolate Chip Chewy Granola Bars

February 24, 2017 in Category: What's New

What’s in a name? When you’re talking about Trader Joe’s Organic Chocolate Chip Chewy Granola Bars, the answer is everything. This is our homage to the classic granola bar, with attributes that really up the ante—from a snacking perspective. Whole grain rolled oats and crisp brown rice are held together by tapioca syrup, agave syrup and honey, creating a delightfully toothsome, slightly sweet granola bar base. Each bar is dotted throughout with semi-sweet chocolate chips, so each bite has a generous amount of classic chocolate chip flavor, rounded out with a touch of unsweetened...

Chocolate Almond Butter Tarte

February 20, 2017 in Category: What's New

When you think “French tarte,” you might first think fruit fillings: apples (of course!), berries, lemon… Certainly, there are French tartes filled with chocolate; but we’ve got one you’ve likely never seen (or tasted) before—in France, or anywhere else. Trader Joe’s Chocolate Almond Butter Tarte was initially conceived as a Chocolate and Salted Caramel Tarte. On second thought, we decided this new dessert needed a different, more decadent twist. That twist is almond butter. We replaced what would’ve been the caramel layer with a creamy, smooth spread made from...

Mudd Pie

February 10, 2017 in Category: What's New

When one of our Product Innovators announced that she and one of our most trusted dessert suppliers were joining forces to develop a TJ’s version of Mississippi mud pie, we couldn’t have been more thrilled. Any excuse to consume that much chocolate-y goodness is fine by us—and consume, we did. And when we finally settled on a version worthy of our name, Trader Joe’s Mudd Pie was born. (We added the second ‘d’ for funsies… and to make sure nobody thinks this thing is made out of actual mud. Because that would be gross. And this pie is delicious.) Mississippi mud pie came about sometime during...