Party On, Pumpkin

October 16, 2017 in Category: Entertaining

It's the middle of October, which can only mean one thing—yet another triumphant Pumpkin Season is waning here at Trader Joe's. It's become a time-honored tradition for us over the past few years, one that goes by all too soon and feels like it's over before it's even begun...

Organic Purple Maize Flakes

July 24, 2017 in Category: What's New

An entirely new take on a breakfast classic, Organic Purple Maize Flakes channel the energy of the summer of love into a cereal that’s vibrant in both flavor and hue. If you're a traditional corn flake fan, you won't be disappointed by this groovy reboot. It's wonderfully crisp and oh-so-yummy, true to old-fashioned corn flake form—but with a visual twist. The pleasantly purple pigment of these Flakes can be attributed to...

Organic Brown Sugar & Cinnamon Frosted Toaster Pastries

May 03, 2017 in Category: What's New

What makes Trader Joe’s Frosted Brown Sugar & Cinnamon Toaster Pastries so good? For one, they’re Organic, just like our other flavors (Organic Frosted Strawberry, Organic Frosted Cherry Pomegranate, and our seasonal Organic Frosted Pumpkin). This one fact makes them different from most other toaster pastries on the market. In addition to leaving out the unwanted “extras” that come with non-organic foods, we’ve also completely left out any artificial flavors, or artificial preservatives—as we do with all our products. For instance...

Crunchy Cinnamon Squares

March 26, 2017 in Category: What's New

If we were the squares in Trader Joe’s Crunchy Cinnamon Squares, we would be overjoyed to be squares—and tasty squares, at that. You’re probably wondering: how did we make squares so cool, scrumptious, and crispy? Well, small quadrilaterals made of whole wheat and rice flour are baked until insanely crunchy—this is how we put the “crunch” in Crunchy Cinnamon Squares. Of course, Crunchy Cinnamon Squares couldn’t be called Crunchy Cinnamon Squares without cinnamon. You’ll find the perfect amounts of cinnamon and sugar coating each crispy square. There’s nothing square about this cereal—except...

Ancient Grains and Nuts Granola

March 21, 2017 in Category: What's New

In Trader Joe’s Ancient Grains and Nut Granola we’ve enhanced the regular rolled oats with a host of grains, including: buckwheat, quinoa, chia seeds, teff, and amaranth. (Ancient Grains are the perfect example of ‘what comes around goes around.’) We’ve held on to the anticipated almonds and added more crunch with cashews and walnuts; and some flavorful seeds, including...

Quiche Lorraine

March 19, 2017 in Category: What's New

The origin of the French word quiche is unknown, but it kind of sounds like “kiss,” as in: “Please give me a quiche.” That’s good enough for us. So, what would make a quiche worthy of such a comparison? In our opinion, the quiche would have to be so good it keeps you coming back for more. Trader Joe’s Quiche Lorraine is exactly that good. It has a superb pastry crust, and contains about 20% uncured ham. The ham is matched with Swiss cheese, both of which are presented in a soft egg custard made from a short list of simple ingredients...

Cannelés de Bordeaux

March 08, 2017 in Category: What's New

Despite its simple ingredients, the traditional cannelé (“kan-uh-lay”) has always been challenging to make, requiring a persnickety pastry chef. Fortunately, Trader Joe’s Cannelés de Bordeaux have been pre-made for you (our chefs are persnickety enough) and frozen to make your enjoyment of this gastronomical gift a cinch. Our Cannelés are made in the tradition of pastries first created in the city of Bordeaux (southwestern France). These little cylindrical cakes are baked in miniature, fluted molds, which create a pattern of ridges around the outside of each one. They sort of look like shrunken, elegant Bundt cakes. Very simple ingredients...

Oatmeal Cups

March 07, 2017 in Category: What's New

We’ve recently launched two new Oatmeals, both of which are unique and tasty in flavor, and convenient and easy in presentation. Each Oatmeal starts with hearty rolled oats, of course! In the case of our new Tart Cherry, Chia & Pumpkin Seed Oatmeal, these oats are nutritionally boosted with chia seeds. Tantalizingly tart dried cherries partner up with nutty, crunchy pumpkin seeds to complete this heart-warming profile. One serving (the whole cup) provides 6 grams of fiber and 9 grams of protein, as well as 20% of your recommended daily intake of...