Thanks

November 12, 2017 in Category: Radio Spots

At Trader Joe’s, we spend most of our time making sure the products on our shelves are great and offer outstanding value, every day. We don’t often get a chance to stop and say thanks...

We all make Choices

September 18, 2017 in Category: Radio Spots

Life is all about making choices. From what to wear to what to eat, you make dozens of choices every day. At Trader Joe's, we make choices, too – how thick do we want the slices in this bread; how much garlic goes in that marinade, which Hawaiian shirt looks best with these pants...

Great Values the Trader Joe's Way

September 17, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Low Prices? Indeed.

August 22, 2017 in Category: Radio Spots

If you pay attention to advertising, you’ll notice everyone’s talking about lowering prices. At Trader Joe’s, we’ve been talking about value for fifty years. We think keeping business simple is the best way to do business. Simply… we work directly with our suppliers to negotiate the lowest possible costs on everything we sell. Because we sell things in the Trader Joe’s label, we can cut out the cost of big splashy advertising campaigns...

Quite a List

August 20, 2017 in Category: Radio Spots

Treasure Hunt

June 19, 2017 in Category: Radio Spots

“Treasure Hunt” could be a new reality TV show, or the next in a swashbuckling archaeology anthology. Trader Joe’s is where grocery shopping is like a treasure hunt. You might not know what to expect, but you should expect the unexpexted...

Food & Beverages

June 18, 2017 in Category: Radio Spots

We’ve noticed that a lot of places selling groceries also sell a bunch of other stuff. Like lawn furniture, patio umbrellas, and T-shirts. We’re focused on what we do best – running grocery stores selling food and beverages...

What is a Trader Joe's?

May 15, 2017 in Category: Radio Spots

It seems that everyone who knows us has a different definition of Trader Joe’s – gourmet market, wine shop, cheese monger, value grocer, a place to encounter zany, Hawaiian-shirted folks… While it may sound like our customers can’t quite pinpoint who we are, the truth is, they’ve figured us out perfectly...