Organic Italian Extra Virgin Olive Oil

December 08, 2017 in Category: What's New

While traveling in the Puglia region of Italy (that’s the “heel” of Italy’s geographical “boot”), our Product Developer tasted an extra virgin olive oil so unbelievably delicious, she was determined to bring said olive oil stateside— more specifically, to our shelves— so our customers could have the chance to taste it as well. Thanks to her determination, we’re proud to introduce Trader Joe’s Organic Italian Extra Virgin Olive Oil—DOP Terra di Bari Castel del Monte.

Organic Cranberry Spiced Apple Kombucha

October 09, 2017 in Category: What's New

Just in time for the holidays, we bring you our first seasonal ’booch: Trader Joe’s Organic Cranberry Spiced Apple Kombucha. It's festively flavored with organic cranberry juice concentrate and organic apple juice concentrate, and gets a warm kick of fall spices from organic ginger juice and organic cinnamon extract...

Organic Reduced Sugar Cherry Preserves

September 08, 2017 in Category: What's New

Many moons ago (we’re being dramatic—it wasn’t that many moons ago), we carried conventional Cherry Preserves in our grocery section. We discontinued them due to slow sales (our customers vote with their dollars, after all), but we’ve been fielding requests for a replacement ever since. But we couldn’t just bring in any cherry preserves. In the spirit of Kaizen, we knew we could improve them, and improve them we did. Introducing...

Organic Cacao & Maca Powders

September 01, 2017 in Category: What's New

Maca might be new to most North American grocery shoppers, but in South America, this revered root has been used in cooking and in medicine for well over 3,000 years. Grown high in the Andes Mountains, it looks a bit like a cross between a turnip and a radish. It’s been called the “Lost Crop of the Andes,” “Peruvian Ginseng,” and “Inca Gold,”—but we’re calling it simply Trader Joe’s Organic Maca Powder. Add a tablespoon to your morning smoothie, stir it into a piping-hot bowl of TJ’s Quinoa & Steel Cut Oatmeal, or use it in baked goods to lend a bit of nuttiness to the finished product...

The Cow Moos At Midnight

August 25, 2017 in Category: What's New

The Cow Moos at Midnight. We repeat, the cow moos at midnight. In not-so-secret Trader Joe’s code, this secret phrase is meant to announce the triumphant return of Trader Joe’s Organic Midnight Moo—the chocolate syrup to which all other chocolate syrups aspire.

This longtime favorite took an unexpected hiatus from our shelves, but has now returned and is ready to improve your quality of life. No need to thank us; this is the stuff that drives us, too.

Organic Purple Maize Flakes

July 24, 2017 in Category: What's New

An entirely new take on a breakfast classic, Organic Purple Maize Flakes channel the energy of the summer of love into a cereal that’s vibrant in both flavor and hue. If you're a traditional corn flake fan, you won't be disappointed by this groovy reboot. It's wonderfully crisp and oh-so-yummy, true to old-fashioned corn flake form—but with a visual twist. The pleasantly purple pigment of these Flakes can be attributed to...

Organic Sprouted Tricolor Quinoa

June 30, 2017 in Category: What's New

While rice is arguably the most widely consumed staple food for much of humanity, a small pseudocereal known as quinoa [keen-WAH] is making strides towards larger, global consumption. It started several thousand years ago when Incas on the high Andean plains domesticated the plant that bears this grain-like seed. It continues, today, with Trader Joe’s Organic Sprouted Tricolor Quinoa. Adding to our current quinoa selection—which includes Organic Quinoa, Organic Red Quinoa, and Organic Tricolor Quinoa—this new offering is unique in that it’s Sprouted. The Organic Quinoa is grown in...

Organic Herbal Flavored Waters

June 21, 2017 in Category: What's New

It's a well-known fact that human beings cannot survive more than a few days without water. In fact, they (whoever “they” are) recommend drinking at least six 8-ounce glasses of water a day to maintain proper hydration. Perhaps you’re already hitting that target. Or even exceeding it. Kudos to you! But—and be honest with yourself here—couldn’t you stand to infuse some excitement into your hydration routine?