Premium Peanut Butter Roundels

October 05, 2017 in Category: What's New

What’s a Roundel? Peanut butter and chocolate perfection, that’s what. No joke. No exaggeration. Of course, the word itself refers to a small disc, a circular shape, and one that’s often used in heraldry and coats of arms. Roundels are used in those contexts because their usage evokes strength, character, idealism… that’s what Trader Joe’s Premium Peanut Butter Roundels will do for you. You might think of Peanut Butter Roundels as a cross between...

Golden Spiced Milk Chocolate Bar

January 25, 2017 in Category: What's New

If you’ve been a fan of Trader Joe’s chocolates, you know we’ve emphasized “dark” chocolates for several years. We’re progressively exploring more milk chocolate options—sweeter profiles (as opposed to bittersweet) well suited for the addition of innovative ingredients. Trader Joe’s Golden Spiced Milk Chocolate Bar is a golden example. Our chocolatier out of Chicago is known for chocolates that display craftsmanship and innovation. They also believe chocolates can function as “a medium for storytelling.” This new candy bar weaves the tale of...