Pumpkin & Roasted Pepitas Cookies

September 25, 2017 in Category: What's New

Our product team is always unearthing the newfangled. Take our debuting Pumpkin & Roasted Pepitas Cookies: they combine the crisp, thin bite of a chip (think, potato); the rich, buttery depth of a cookie; and a favored flavor of fall: pumpkin. Inspired, delightful, rewarding – yes, Pumpkin & Roasted Pepitas Cookies are. Made for us by a west coast bakery sweet on snacking, Pumpkin & Roasted Pepitas Cookies showcase...

Pumpkin Ginger Hold The Cone!

September 25, 2017 in Category: What's New

Earlier this year, we re-introduced our Hold the Cone! Mini Ice Cream Cones. This reintroduction involved improvements in a number of areas. We improved the quality of the ice cream and the cones, we moved the production from Germany to the U.S. (which speeds up delivery time and keeps the cone crisper), and we increased the total weight in each package without increasing the cost. Manufacturing these Cones domestically allowed us to create some new flavor combinations, including this Pumpkin Ginger Hold the Cone!

Premium Peanut Butter Roundels

September 22, 2017 in Category: What's New

What’s a Roundel? Peanut butter and chocolate perfection, that’s what. No joke. No exaggeration. Of course, the word itself refers to a small disc, a circular shape, and one that’s often used in heraldry and coats of arms. Roundels are used in those contexts because their usage evokes strength, character, idealism… that’s what Trader Joe’s Premium Peanut Butter Roundels will do for you. You might think of Peanut Butter Roundels as a cross between...

Icelandic Style Nonfat Yogurt

September 20, 2017 in Category: What's New

Iceland is home to some of the most wondrous and awe-inspiring terrain we’ve ever seen. It’s also home to some of the most wondrous and awe-inspiring yogurt we’ve ever tasted. Icelanders call this yogurt skyr (pronounced “skeer”), and we call it delicious. It’s so delicious that, after a recent overseas adventure, our Product Innovator returned stateside bound and determined to develop Trader Joe’s very own skyr. Well, her determination paid off… in the form of Trader Joe’s Icelandic Style Plain and Strawberry Nonfat Yogurts...

Calamansi Cooler

September 13, 2017 in Category: What's New

The Calamansi fruit is a natural cross of mandarin oranges and kumquats, native to Southeast Asia. On its own, the fruit is slightly sweet, and also sour—think of the zing of a sour orange, or a surprisingly sweet lime, and you’re on the right track. The fruit is incredibly popular in the Philippines, where it’s added to drinks, hot sauces, fish dishes…even beauty products. Our Product Developer felt this fruit deserved a stateside starring role in our stores, so they created the newest addition to our beverage lineup: Trader Joe’s Calamansi Cooler...

Cornbread Crisps

September 11, 2017 in Category: What's New

One of the defining (and popular) features of cornbread is its fluffy, cake-y softness. Like a pillow, but made with cornmeal. Trader Joe’s Cornbread Crisps don’t have this signature fluffiness. But that’s okay! As the name suggests, they’re crispy, like chips. This is not a quality you’re probably looking for in a pillow, but it is a great quality for a tasty, crunchy snack. It’s is a new thing for cornbread, but we’re pretty sure it’ll only take one bite for you to...

Organic Reduced Sugar Cherry Preserves

September 08, 2017 in Category: What's New

Many moons ago (we’re being dramatic—it wasn’t that many moons ago), we carried conventional Cherry Preserves in our grocery section. We discontinued them due to slow sales (our customers vote with their dollars, after all), but we’ve been fielding requests for a replacement ever since. But we couldn’t just bring in any cherry preserves. In the spirit of Kaizen, we knew we could improve them, and improve them we did. Introducing...

Peanut Butter Protein Granola

September 06, 2017 in Category: What's New

Granola is delicious. If you take one look at our cereal aisle, you’ll see that we back up that assertion with variety. Mega variety. We’ve got Toasted Coconut Granola, Almond Butter Granola—heck, we’ve even got Grainless Granola! And now? Now we present you with Trader Joe’s Peanut Butter Protein Granola. Because granola is delicious, and getting an extra protein boost in that granola? Bonus!

The Cow Moos At Midnight

August 25, 2017 in Category: What's New

The Cow Moos at Midnight. We repeat, the cow moos at midnight. In not-so-secret Trader Joe’s code, this secret phrase is meant to announce the triumphant return of Trader Joe’s Organic Midnight Moo—the chocolate syrup to which all other chocolate syrups aspire.

This longtime favorite took an unexpected hiatus from our shelves, but has now returned and is ready to improve your quality of life. No need to thank us; this is the stuff that drives us, too.