Organic Purple Maize Flakes

July 24, 2017 in Category: What's New

An entirely new take on a breakfast classic, Organic Purple Maize Flakes channel the energy of the summer of love into a cereal that’s vibrant in both flavor and hue. If you're a traditional corn flake fan, you won't be disappointed by this groovy reboot. It's wonderfully crisp and oh-so-yummy, true to old-fashioned corn flake form—but with a visual twist. The pleasantly purple pigment of these Flakes can be attributed to...

Crunchy Nutty Rice Bites

July 19, 2017 in Category: What's New

What do you do when a lack of snacks ails you? It’s a terrible predicament to encounter, but we’ve tried to help prevent this as much as possible thanks to the many craveable snacks in our snack aisle. Ranch Seasoned Crispy Chickpeas? Check. Cheddar Rockets? You bet. Peanut Butter Filled Pretzels? But of course. And now, we’re throwing one more into the mix: Trader Joe’s Crunchy Nutty Rice Bites. This is a snack for those times when...

Coconut Cold Brew Coffee Concentrate

July 07, 2017 in Category: What's New

Working with craft coffee roasters in California, we start with the same medium roast, 100% Arabica bean base as our original Cold Brew Coffee Concentrate. The beans are ground coarsely and specially filtered, then something special happens—natural coconut flavors are added to create a bold, smooth tasting, tropically-inspired brew—namely, Trader Joe’s Coconut Cold Brew Coffee Concentrate. Mix one part Coconut Cold Brew with two parts water or milk, and pour over ice for a lush, tropical hot weather treat. If you want to keep the coffee as concentrated as possible, you can use it to make...

Organic Coconut Aminos Seasoning Sauce

May 07, 2017 in Category: What's New

The versatility of the Cocos nucifera (the coconut tree) cannot be overstated. It produces an impressive number of coconut-based products with varied, but important, uses: coconut meat and coconut milk for cooking, coconut water for hydration, coconut sugar for baking… impressive, indeed. Another lesser known (but not for long) member of the coconut clan is the sap of the coconut blossom. When fermented, this sap forms a savory, amino-rich sauce with...

Organic Brown Sugar & Cinnamon Frosted Toaster Pastries

May 03, 2017 in Category: What's New

What makes Trader Joe’s Frosted Brown Sugar & Cinnamon Toaster Pastries so good? For one, they’re Organic, just like our other flavors (Organic Frosted Strawberry, Organic Frosted Cherry Pomegranate, and our seasonal Organic Frosted Pumpkin). This one fact makes them different from most other toaster pastries on the market. In addition to leaving out the unwanted “extras” that come with non-organic foods, we’ve also completely left out any artificial flavors, or artificial preservatives—as we do with all our products. For instance...

Unsweetened Sunflower Seed Spread

April 04, 2017 in Category: What's New

When it comes to nut butters, peanuts are king of the hill. But if the last decade or so has taught us anything, it’s that there’s more worth spreading than just peanut butter. Other nuts, including almonds and cashews, have come into their own and made big splashes in Sandwichville. We've even recently introduced Mixed Nut Butter that combines a wider assortment of nuts into a single, spreadable symphony. What if your sandwich-spread needs come with a nut-free requirement? All the nut butters in the world won’t help you there, but Trader Joe’s Unsweetened Sunflower Seed Spread certainly will...

Oatmeal Cups

March 07, 2017 in Category: What's New

We’ve recently launched two new Oatmeals, both of which are unique and tasty in flavor, and convenient and easy in presentation. Each Oatmeal starts with hearty rolled oats, of course! In the case of our new Tart Cherry, Chia & Pumpkin Seed Oatmeal, these oats are nutritionally boosted with chia seeds. Tantalizingly tart dried cherries partner up with nutty, crunchy pumpkin seeds to complete this heart-warming profile. One serving (the whole cup) provides 6 grams of fiber and 9 grams of protein, as well as 20% of your recommended daily intake of...

Organic King Coconut Water

February 27, 2017 in Category: What's New

Sri Lanka is known in some circles as the “capital of coconuts,” as its residents purportedly boast the highest consumption of coconut in the world. In addition to drinking, the coconut is used for cooking, fiber production… even roofing! The most prized variety on the island is the King coconut, known for its oil content and clean, crisp taste. It is this specific variety that is used to fill each container of Trader Joe’s Organic King Coconut Water. Organically grown without the use of...

Organic Chocolate Chip Chewy Granola Bars

February 24, 2017 in Category: What's New

What’s in a name? When you’re talking about Trader Joe’s Organic Chocolate Chip Chewy Granola Bars, the answer is everything. This is our homage to the classic granola bar, with attributes that really up the ante—from a snacking perspective. Whole grain rolled oats and crisp brown rice are held together by tapioca syrup, agave syrup and honey, creating a delightfully toothsome, slightly sweet granola bar base. Each bar is dotted throughout with semi-sweet chocolate chips, so each bite has a generous amount of classic chocolate chip flavor, rounded out with a touch of unsweetened...