Organic Rice & Quinoa Hot Cereal

November 24, 2017 in Category: What's New

Is your bowl of morning oatmeal getting monotonous? Is your farina falling flat? Are your grits grating on you? Well, it might be time for a change—and we have just the product to perk up your breakfast routine: Trader Joe’s Organic Rice & Quinoa Hot Cereal. Had Miss Muffet been eating this stuff instead of a boring bowl of curds and whey, not even an oversized tarantula could have frightened her away...

Organic Purple Maize Flakes

July 24, 2017 in Category: What's New

An entirely new take on a breakfast classic, Organic Purple Maize Flakes channel the energy of the summer of love into a cereal that’s vibrant in both flavor and hue. If you're a traditional corn flake fan, you won't be disappointed by this groovy reboot. It's wonderfully crisp and oh-so-yummy, true to old-fashioned corn flake form—but with a visual twist. The pleasantly purple pigment of these Flakes can be attributed to...

Crunchy Cinnamon Squares

March 26, 2017 in Category: What's New

If we were the squares in Trader Joe’s Crunchy Cinnamon Squares, we would be overjoyed to be squares—and tasty squares, at that. You’re probably wondering: how did we make squares so cool, scrumptious, and crispy? Well, small quadrilaterals made of whole wheat and rice flour are baked until insanely crunchy—this is how we put the “crunch” in Crunchy Cinnamon Squares. Of course, Crunchy Cinnamon Squares couldn’t be called Crunchy Cinnamon Squares without cinnamon. You’ll find the perfect amounts of cinnamon and sugar coating each crispy square. There’s nothing square about this cereal—except...