Hey, Joe!

March 20, 2017 in Category: Product Stories

The Cold Brew process has cemented its status as pinnacle percolator of coffee bar culture. What separates the wheat from the chaff—or the coffee cherry from the bean, as it were? As its name puts forth, Cold Brew Coffee is never heated. As a result, the oils and acids that are commonly released with heat don’t pass through to the brew. To quantify it, a cup of Cold Brew Coffee contains about...

Organic King Coconut Water

February 27, 2017 in Category: What's New

Sri Lanka is known in some circles as the “capital of coconuts,” as its residents purportedly boast the highest consumption of coconut in the world. In addition to drinking, the coconut is used for cooking, fiber production… even roofing! The most prized variety on the island is the King coconut, known for its oil content and clean, crisp taste. It is this specific variety that is used to fill each container of Trader Joe’s Organic King Coconut Water. Organically grown without the use of...

Blackberry Spritzer

December 12, 2016 in Category: What's New

We would like to propose a toast. To whom, you ask? Why, to you! At Trader Joe’s, we are thankful for our customers every single day. Our cup truly runneth over with gratitude—and, right now, our cup also runneth over with Trader Joe’s Blackberry Spritzer. No, seriously. We can’t get enough of this stuff. Made with the juice of 17 whole blackberries, our lightly carbonated Blackberry Spritzer is rich with warm, sweet berry flavor and just a touch of tart. We fine-tuned this profile with a bit of cane sugar and a little lemon juice. This Spritzer is so fresh that some of the real fruit purée...

Oh My Guava!

November 23, 2016 in Category: What's New

OMG! is a popular exclamation in our culture. (By “culture,” we mean Trader Joe’s, and by “OMG” we mean, of course, Oh My Guava! tropical fruit and black tea beverage.) For us, it’s not just an exclamation—it’s a drink with an attractive and unique flavor profile. To make it, we gathered our guava purée from Colombia in South America. It’s fruit purée that’s certified organic and kosher by the proper authorities. It’s also certified DEE-licious, by us. The purée is blended with...

Cold Pressed Pumpkin Harvest Juice

October 26, 2016 in Category: What's New

Think of this as the convergence of two of our favorite things—pumpkin and cold pressed juice. It was bound to happen, and we can’t imagine a more delicious combination of crazes than what you’ll find in a bottle of Trader Joe’s Cold Pressed Pumpkin Harvest Juice. We contemplated a simple cold pressed pumpkin juice, but when we tasted it, it lacked the vibrant flavors of the harvest season. It needed more. So we went back to the garden and discovered a rainbow of companions to brighten and enliven the pumpkin. Every bottle of Pumpkin Harvest Juice contains...

Falling Into Chips & Dips

October 17, 2016 in Category: Entertaining

In addition to signaling the arrival of more pumpkin products than you can imagine, fall indicates another season, of sorts: the opening of (a lot of) parties season! Parties, get-togethers, gatherings, celebrations, carouses, bashes, festivities — they happen year round, but seem to exponentially multiply come autumn. And no matter the occasion, no other soirée-snack combination is as ubiquitous (or necessary, in our opinion) as the chip and the dip.

Organic Moroccan Mint Green Tea

October 12, 2016 in Category: What's New

Moroccan mint tea is not so much a drink as it is a ritual, a sign of hospitality, an event in which to partake. In Morocco, hosts, shop owners, and teahouses take great care in the process of brewing mint tea and serving it to anyone who walks through their doors. Tea is cleansed in boiling water before steeping with mint leaves and sugar added to yield a sweet, flavorful drink. Such great care yields spectacular tea. Tea that we, in turn, wanted you to experience. With Trader Joe’s Organic Moroccan Mint Tea, we’ve simplified a few of the accustomed brewing steps, delivering full flavor in...

Peach Apricot Flavored Black Tea

September 23, 2016 in Category: What's New

Try to think of an occasion where tea seems out of place... Practically impossible, right? Tea is great in the morning, the afternoon, or at night. It can be found in formal tea ceremonies and casual cafés. It can be black, green, fruity, herbal, hot, cold, sweetened, unsweetened; so many options! With such a plethora of profiles to consider, deciding which teas to offer in our stores sometimes presents a challenge, but after introducing Organic Mango & Chile Black Tea for Mango Season, we decided we should keep branching out with more fruity, black teas. And that’s where Trader Joe’s Peach Apricot Flavored Black Tea comes in...

Organic Ginger Zinger

September 19, 2016 in Category: What's New

A zinger can be a witticism or striking remark. It can also be the perfect word to use for the name of our newest beverage creation: Trader Joe’s Organic Ginger Zinger. Bursting with ginger and lemon flavor, what other word comes to mind besides zing? We’ve dreamed up the perfect ratios of organic ginger juice and organic lemon juice concentrate to produce a refreshing, spicy, zingy beverage. Organic sugar has also been added to sweeten up that spicy zing a little bit—because you wouldn’t want to be stuck with a permanent pucker. If you like ginger beer and...