Try Something New

March 12, 2017 in Category: Radio Spots

LISTEN to the radio spot!!

Read the radio script:

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too.

This is Tara Miller of Trader Joe’s. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station.  The Demo Station is what we call the place in our stores where you’ll find friendly, knowledgeable people sharing delicious, innovative Trader Joe’s products. These are the people who know our products intimately, and delight in sharing ways to enjoy them.

They might be serving Honey Walnut Shrimp. Or Gnocchi Gorgonzola. Or Thousand Day Gouda. No matter what’s on the menu, you can be sure it’s something you can re-create at home with little or no effort. And without spending a lot of money.

Stop by for some good-tasting therapy at the Demo Station. Or just ask any of our crew and they’ll open any product for you to try – on the spot. At Trader Joe’s, you can be fearless of new things.    

Thanks for listening.

Tags: Value