Read the radio script:
“Treasure Hunt” could be a new reality TV show, or the next in a swashbuckling archaeology anthology.
This is Tara Miller of Trader Joe’s, where grocery shopping is like a treasure hunt. You might not know what to expect, but you should expect the unexpexted. Rather than sell our shelf space to outside food companies, we fill our shelf space by traveling the world to discover and create things that are delicious, interesting, and represent a great value. That means in addition to basics like eggs, milk, bread, and bananas, you’ll find new, innovative, only-at-Trader-Joe’s-stuff every time you shop. Maybe it’s a marbled candy bar made exclusively for us by an artisan chocolate maker in Chicago. It might be a savory seasoning with bagel beginnings. Or yogurt infused with citrus and avocado..
It’s possible your new find might only be there once – we call it a treasure hunt for a reason. You never know what new, limited edition product you’ll discover. And if you miss one, don’t worry; we’re always out looking for the next one.
Thanks for listening.