Wink, Wink — The Summer's Secret Is Out

July 20, 2015 in Category: Product Stories


Cold Brew Is Hot

It may have taken a few years for its popularity to percolate, but it’s official—Cold Brew Coffee is the “it” drink of summer. What makes it so “hot”? Above all else—its cool temperature. As its name puts forth, Cold Brew Coffee is never heated. As a result, the oils and acids that are commonly released with heat don’t pass through to the brew. To quantify it, a cup of Cold Brew Coffee contains more than 50% less acid than a hot brewed cup. No longer masked by the compounds that give coffee its bitter bite, the nuanced, lush, fruity flavors of the beans becomes strikingly more perceptible, and to many, that much more enjoyable.


Trader Joe's Concentrates On Cold Brew

We’ve been heating up this trend further with Trader Joe’s Cold Brew Coffee Concentrate. It marries what coffee geeks covet—technique, quality, taste—with what Trader Joe’s geeks cherish—value.

Working with craft coffee roasters in Texas, we start with a half a pound, medium roasted, 100% Arabica beans from the world’s finest coffee-growing regions. The beans are ground coarsely and specially cold-filtered to create naturally sweet, ready-to-pour Trader Joe’s Cold Brewed Coffee Concentrate. Keep in mind, that’s a process that would take you anywhere between 12-to-24 hours to do on your own.  That’s a long time to wait for the joyful brew that we bring straight to your… cup.

At $7.99 for each bottle of our 32 ounce Cold Brew Coffee Concentrate—equivalent to about 96 ounces of coffee beverages when reconstituted with water, milk, etc.—we make that cup wicked affordable. To break it down, each serving of Trader Joe’s Cold Brew Coffee is about 66¢. If you were to pick up a bottle or cup at any other retailer, you’d expect to pay at least two to three times that amount.


How Do You Cold Brew?

Chai Iced Coffee

Chai Iced Coffee: Add a little boost to your cup of chai with a generous splash of cold brew! Simply mix 3 Tablespoons of TJ's Spicy Chai Tea Latte Mix with 1/4 cup of hot water to dissolve. Stir in 1/2 cup of TJ's Cold Brew Coffee Concentrate and top it off with a homemade vanilla chai whipped cream. Mmm... Does it get any better? Yes! Plan ahead and make your own cold brew ice cubes.

Coconut Cold Brew Ice Pops

Coconut Cold Brew Ice Pops: Cool off and get caffeinated with these dairy-free popsicles! Made with just four ingredients, they're full of bright and refreshing flavors. Simply combine TJ's Shredded Sweetened Coconut with TJ's Non-Dairy Coconut Beverage for the first layer and TJ's Cold Brew Coffee Concentrate, TJ's Organic Coconut Sugar and a cup of Coconut Beverage for the second layer.

Easy Mocha Mud Pie

Easy Mocha Mud Pie: The coffee-lovers' dream dessert. What makes it so dreamy? In part, it’s so easy. There’s no baking, just freezing! It all starts with the crust. Crushed TJ's Joe-Joe Cookies, TJ's Dark Chocolate Covered Espresso Beans and butter form the base. Layered on top are TJ's Coffee Bean Blast Ice Cream fills, TJ's Fudge Sauce, and wondrous homemade cold brew whipped cream.

Tags: Coffee, Dessert, Beverages, Cold Brew Coffee Concentrate, Cold Brew, Drinks