Roasted Plantain Chips
Read the radio script:
At Trader Joe’s, we’ve been accused of being bananas. But bananas is just the beginning…
This is Matt Sloan of Trader Joe’s. Plantains are close relatives of bananas. While you normally eat bananas raw, plantains are almost always cooked before eating. Where bananas are sweet, plantains are on the starchy side. And though plantains are technically a fruit, they’re commonly eaten like root vegetables. When you think of them this way, Trader Joe’s Roasted Plantain Chips make perfect sense.
Our Roasted Plantain Chips come from Peru, where the plantains are picked when they’re just ripe enough to be slightly sweet. They’re sliced and cooked in sunflower oil, then dusted with sea salt. They eat like sort-of-sweet, thick-cut potato chips, but with half the fat of typical potato chips.
We’re selling each six ounce bag of Roasted Plantain Chips for $1.69, every day. That’s such a great value, people are bound to say we’ve gone plantains.