Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

LISTEN to the radio spot!!

Read the radio script:

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn.

This is Matt Sloan of Trader Joe’s. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup.

To be clear, there’s no liquid in these crisps. What we’ve done is infused the crackers with the flavor of soup. And strange as it sounds, Trader Joe’s Pumpkin Soup Crackers really do taste like pumpkin soup. If soup were crunchy. They start as brown rice and oat crackers. Pumpkin purée and seasonal spices give them their soup signature.

Pumpkin Soup Crackers are gluten free, kosher certified, and only available at your neighborhood Trader Joe’s. At $1.99 for each 3.5 ounce box, they’re the best value — soup to crackers ­— we’ve seen all year. 

Thanks for listening.

Tags: Pumpkin, Soup