Just a Handful of Rainbow's End Trail Mix

April 19, 2017 in Category: What's New

In Norse mythology, the Bifröst is a rainbow bridge that connects the human world to Asgard, the realm of the gods. The gods built the bridge with air (blue), fire (red) and water (green). Scholars have interpreted Bifröst to mean “fleetingly glimpsed rainbow” or “swaying road to heaven.”

While we’re not experts in Norse mythology, and we couldn’t tell you which translation is correct, we’re almost certain that those at the end of the Bifröst would find Trader Joe’s Just a Handful of Rainbow’s End Trail Mix worthy of Asgardian approval.

Our Handfuls of Rainbow’s End Trail Mix contain the same colorful, tasty mix we’ve carried for years, conveniently portioned into 1.5-ounce bags. Candy-coated milk chocolates are the first ingredient, in a rainbow of colors: blue, green, orange, red, and yellow. Unlike other mixes on the market, the chocolate candy shells are colored with naturally available ingredients (turmeric, spirulina and red radish powder) that are mixed with coconut wax for celestial shine. Roasted & salted peanuts and almonds add loads of nutty crunch, and California raisins provide chewy texture and sweet, sun-kissed flavor.

With two grams of fiber and five grams of protein per bag, this kosher (dairy) Mix is ready to sustain you in a mythological battle—or more accurately, squash snack cravings. Toss a Handful in your gym bag for a post-workout boost, or keep one in your desk drawer to avoid an afternoon slump. In addition to solo snacking, their pre-portioned convenience allows you to throw just the right amount atop ice cream or yogurt.

Whether you’re traveling the Bifröst or just trekking across town, pick up Trader Joe’s Just a Handful of Rainbow’s End Trail Mix to tide you over during the journey. We’re selling 10 – 1.5-ounce Handfuls (15 ounces total) for the otherworldly value of $4.99, everyday.

NOTE: Since posting, the details of this item may have changed due to fluctuating market prices, federal regulations, currency rates, drought, pestilence, bandits, rush hour traffic, filibusters, clowns, zombie apocalypse, punctilious product developers... Contact our Crew for current price and availability.


Candy Coated Chocolate (Milk Chocolate Center [Cane Sugar, Cocoa Butter, Chocolate Liquor, Whole Milk Powder, Soy Lecithin, Vanilla Extract], Candy Shell [Cane Sugar, Tapioca Syrup, Rice Starch, Acacia Gum, Colors {Turmeric Oleoresin, Spirulina Extract, Red Radish Powder}, Carnauba Wax {Coconut}]), Roasted Peanuts (Peanuts, Canola Oil, Sea Salt), Raisins (Raisins, Canola Oil), Roasted Almonds (Almonds, Canola Oil, Sea Salt).