Hey, Joe!

March 20, 2017 in Category: Product Stories

Cold Brew Cool

The Cold Brew process has cemented its status as pinnacle percolator of coffee bar culture. What separates the wheat from the chaff—or the coffee cherry from the bean, as it were? As its name puts forth, Cold Brew Coffee is never heated. As a result, the oils and acids that are commonly released with heat don’t pass through to the brew.

To quantify it, a cup of Cold Brew Coffee contains about 50% less acid than a hot-brewed cup. No longer masked by the compounds that give coffee its bitter bite, the lush, fruity flavors of the beans become strikingly more perceptible—and to many, that much more enjoyable.

Trader Joe's Concentrates On Cold Brew



Trader Joe’s Cold Brew Coffee Concentrate lives up to the aforementioned Cold Brew reputation with aplomb. It marries what coffee geeks covet—technique, quality, taste—with what Trader Joe’s geeks cherish—value.

Working with craft coffee roasters in the Bay Area, we start with a half-pound of medium roasted, 100% Arabica beans from the world’s finest coffee-growing regions. The beans are coarsely ground and specially cold-filtered to create naturally sweet, ready-to-pour Trader Joe’s Cold Brewed Coffee Concentrate. Keep in mind, that’s a process that would take anywhere between 12-to-24 hours to do on your own. That’s a long time to wait for the joyful brew that we bring straight to your cup.

At $7.99 for each bottle of our 32 ounce Cold Brew Coffee Concentrate—equivalent to about 96 ounces of coffee beverages when reconstituted with water, milk, etc.—we make that cup wicked affordable. To break it down, each serving of Trader Joe’s Cold Brew Coffee is about 66¢. If you were to pick up a bottle or cup at any other retailer, you’d expect to pay at least two to three times that amount.

How Do You Cold Brew?

If you like your coffee strong and steamy, mix Cold Brew Coffee Concentrate with a bit of hot water for a smooth cup. Or pour it over some ice for a cold cold brew. Because it adds coffee flavor without the acid bitterness, it’s great for baking, marinating, making cocktails or serving affogato-style over ice cream. If you need more suggestions, we’ve created some recipes below to help you get your cold brew on!

Iced Chai Latte

Spiced Chai Latte Mix, a generous splash of Cold Brew, topped off with homemade vanilla chai whipped cream... Mmm... Does it get any better? Actually, yes! Plan ahead and make your own Cold Brew ice cubes.

Coconut Cold Brew Ice Pops

Coconut Cold Brew Ice Pops

Cool off and caffeinate with these dairy-free ice pops. Shredded Coconut and Non-Dairy Coconut Beverage create a just-sweet-enough tropical foil when paired with the fruity, nuanced flavors of our Cold Brew.

Easy Mocha Mud Pie

Easy Mocha Mud Pie

The coffee-lovers' no-bake dream dessert—a base of Joe-Joe Cookies and Dark Chocolate Covered Espresso Beans cradles layers of Coffee Bean Blast Ice Cream, Fudge Sauce and homemade Cold Brew whipped cream.


NOTE: Since posting, the details of this item may have changed due to fluctuating market prices, federal regulations, currency rates, drought, pestilence, bandits, rush hour traffic, filibusters, clowns, zombie apocalypse, punctilious product developers... Contact our Crew for current price and availability.

Tags: coffee, dessert, beverages, cold brew, drinks