Creamy or Crunchy No Stir Peanut Butter Spreads
Full disclosure: we sell a lot of peanut butter. Probably enough peanut butter to fill football stadia across the country. And we sell a variety—creamy, crunchy, organic, conventional, with salt, without salt... you get the idea. One option we haven’t had is a no-stir variety.
Our peanut butters have always been minimalist: peanuts and salt (or not), without anything added. Because of this, they all have oils that separate from the actual peanut butter, and require stirring to recombine the oil with the peanut butter. We know people are okay with this scenario, because as we said, we sell a lot of peanut butter.
But... we heard from a good number of customers that they’d really like a peanut butter that didn’t require them to stir, and they’d like it to be made with the same quality ingredients we use in our other products—in other words, they didn’t want high fructose corn syrup or partially hydrogenated oils in the mix. So we rolled up our sleeves and set to work with a trusted peanut butter supplier, and by George we think we’ve done it!
Trader Joe’s Creamy No-Stir Peanut Butter Spread and Trader Joe’s Crunchy No-Stir Peanut Butter Spread* are both the result of that sleeve-rolling and—full disclosure again—spoon dipping. They’re made with simple ingredients—just a few more of them than you’ll find in the “Need to Stir” varieties.
Each jar has peanuts (ground to either a creamy or crunchy consistency), palm oil, a little cane sugar, and a pinch of salt. The oil and sugar help to keep the natural oils from separating, making it possible to open a jar of our No-Stir Peanut Butter, stick a spoon right in, and enjoy the rich, peanutty taste of good quality PB, no stirring required.
We’re selling each 16 ounce jar of Creamy or Crunchy No-Stir Peanut Butter Spread for $1.99, a price that will likely stir your impulse to eat more peanut butter.
* Only Creamy version pictured.
CREAMY NO-STIR PEANUT BUTTER SPREAD: Roasted Peanuts, Powdered Sugar (Cane Sugar, Cornstarch), Sustainable Palm Oil, Sea Salt. CONTAINS PEANUTS.
CRUNCHY NO-STIR PEANUT BUTTER SPREAD: Roasted Peanuts, Powdered Sugar (Cane Sugar, Cornstarch), Sustainable Palm Oil, Sea Salt. CONTAINS PEANUTS.