Coffee Bean Blast Ice Cream

April 17, 2016 in Category: Radio Spots

LISTEN to the radio spot!!

Read the radio script:

In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.

This is Tara Miller of Trader Joe’s. Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts.

Trader Joe’s Coffee Bean Blast Ice Cream has very low overrun. It’s thick, rich, and so creamy. And then there’s the flavor. Some coffee ice creams don’t even use actual coffee. Coffee Bean Blast has big, bold, intense coffee flavor from brewed Colombian coffee and bits of finely ground French Roast coffee. We think it’s the very best Coffee Ice Cream on Earth. Or beyond, even, on other planets whose populations value ice cream.

We’re selling very heavy quarts of Coffee Bean Blast Ice Cream for the down to earth price of $3.99, every day.

Tags: Coffee, Ice Cream, Quality