50th Anniversary Time Capsule Contest

July 31, 2017 in Category: Events and Contests

As we celebrate 50 years of Trader Joe's past, we’re asking YOU—our present Customers—to reflect on our products and snap a pic we can send into the future. Your photo will become part of a virtual TJ’s time-capsule, if you will—one that will live, preserved and immortalized for generations to come on that pictorial platform known as Instagram.

The Contest Encapsulated

To be precise, we want you to take a photo that visually "answers" the question: How do Trader Joe's products fit into my life today? Then, post that photo to your own Instagram with a clever caption and the hashtag #50yearsofTJsContest to be considered for the top prize of $500 in Trader Joe's gift cards.

Who Can Enter?

Eligibility: You must be 18 years old or older to enter, and you may only submit one photo per person. Trader Joe's Crew members and their families are not eligible to participate. You are not required to purchase a Trader Joe's product or products to enter this Contest.

How to Enter

1. Take a Photo: Take a photo that illustrates what role a particular Trader Joe's product (or products) play in your life today. It must be an original photo, taken by you, and one that has not previously been posted or made public elsewhere. Be creative, have fun, and be considerate of the community.*

2. Caption It: Come up with a clever caption to describe your photo. It doesn't need to be long—though it can be—but you'll definitely get more points for literary spunk and witticism. 

3. Tag It: To officially enter the Contest, the photo caption must include the hashtag#50yearsofTJsContest. If you don't tag it, or if you spell the tag incorrectly, we won't see it, and then you photo won't be considered. Double-check it before pressing "Share."

4. Post the Photo: Post that photo to your own Instagram. Of course, to do this, you'll need your own Instagram account. Additionally, your profile must be set to "Public" in order for your photo to be seen and to participate in this Contest.

*Full details regarding submission guidelines are included in the Official Rules.


ROUND #1—TJ's JUDGING: A panel of Trader Joe’s representatives will select FIVE Finalists from among all eligible entries based on the following criteria*:

  • Overall Creativity (50%): Show us something we didn't expect to see... and show us in a way we didn't expect to see it.
  • Photo Quality (30%): Use of lighting. Proper focus. Photo composition. Etc.
  • Caption Cleverness (20%): Use interesting words to tell us about it—and bring the wit.

ROUND #2—PUBLIC "LIKES": We will repost on @traderjoes Instagram the photos of those FIVE Finalists—one per day for five days. Each one will have 24 hours (from 5 p.m. to 5 p.m. the next day) to accumulate "Likes" from the Public. Only those "Likes" accumulated during that 24-hour period will count for the final score.

*Full details regarding judging criteria are included in the Official Rules.

FTW (For the Win)

The Winner—the one of our FIVE Finalists who receives the most "Likes" during their 24-hour period—will receive $500 worth of Trader Joe's gift cards. The remaining four Finalists will each receive $50 in Trader Joe's gift cards.

Contest Timeline

Submissions: The Contest begins at 5:00 p.m. PT on Monday, July 24, 2017. After that time, you may submit your photo in the manner stated above until the Contest closes at 5:00 p.m. PT on Thursday, August 3, 2017.

Finalist Notifications: Our FIVE Finalists will be notified by Direct Message (via Instagram) on or about 9:00 a.m. PT on the day their photo is to be reposted (see below).

Public Voting Period: Each of the FIVE Finalists' photos will be reposted on @traderjoes Instagram between Monday, August 7, 2017 & Friday, August 11, 2017. Each day, one Finalist's photo will be posted at 5 p.m. PT, at which time "Likes" will be counted for 24 hours, until 5 p.m. PT the following day.

Winner & Runners-Up: One Winner and four Runners-up will be announced via Instagram post on or about 5 p.m. PT on August 18, 2017.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Contest open only to legal residents of the 50 U.S./D.C. age 18+. Void where prohibited by law. Subject to full Official Rules. Sponsor: Trader Joe’s, PO Box 5049, Monrovia, CA  91017.