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Sparkling Waters!

August 04, 2017 in Category: What's New

Everyone could use some extra sparkle. Even the bubbliest person benefits from excess effervescence—and we’ve got just the thing to push fizzy to the fringes: Trader Joe’s Naturally Flavored Sparkling Waters. Each bottle contains water drawn from carefully selected sources in the U.S., which is then infused with bubbles to create a crisp mouthfeel. But it’s not just the bubbles that make this water sparkle... It’s also the...

Cultured Coconut Milk

August 02, 2017 in Category: What's New

“What in the world is Cultured Coconut Milk?” would not be a strange or silly question to ask. You see, we can’t technically call it Coconut Yogurt because it’s made with coconut “milk”—which isn’t milk in the strict sense of the word. But, if you’re looking for an explanation of what Cultured Coconut Milk is, that’s pretty much it in a (coco)nut shell...

Chocolate Filled Crêpes

July 31, 2017 in Category: What's New

A long, long time ago (1895), in a land far, far away (Brittany, France), a delicious dessert worthy of dreams was created—the crêpe. Crêpes, with their thin, pancake-like dough, and sweet or savory fillings, are treats so extraordinary we’ve considered flying to France just to get our hands on one. There has to be another way to get great crêpes without international travel, our Buyers thought! After a few months, and a number of taste-tests, they found a way to bring Chocolate Filled Crêpes directly from France to Trader Joe’s freezer cases...

50th Anniversary Time Capsule Contest

July 31, 2017 in Category: Events and Contests

As we celebrate 50 years of Trader Joe's past, we’re asking YOU—our present Customers—to reflect on our products and snap a pic we can send into the future. Your photo will become part of a virtual TJ’s time-capsule, if you will—one that will live, preserved and immortalized for generations to come on that pictorial platform known as Instagram...

Chicken & Mushroom Pelmeni

July 26, 2017 in Category: What's New

Tortellini, pierogi, wonton, ravioli, gyoza…whatever you call it, the humble dumpling is a food phenomenon found across cultures that can be transformed by all manner of available fillings: winter squash, savory meats & cheeses, summer veggies…even sweet apples for dessert! In Russia, these dumplings are called pelmeni (a derivative of the word pelnyan, loosely translated as “bread ear” due to the dumpling’s ear-like shape). Historically, they were a convenient means of preserving meat and feeding a family over the course of a long winter...

Peachy Keen

July 24, 2017 in Category: Product Stories

In pondering the many reasons for the preeminence of the peach in culinary pursuits, we’ve persistently come to one conclusion: boasting gold and red-blushed skin, heady perfume, and the promise of its sweet, juice-dripping-off-your-chin goodness, peaches are simply good. And this goodness makes us want to enjoy them every day, in every form, with every meal possible...

Organic Purple Maize Flakes

July 24, 2017 in Category: What's New

An entirely new take on a breakfast classic, Organic Purple Maize Flakes channel the energy of the summer of love into a cereal that’s vibrant in both flavor and hue. If you're a traditional corn flake fan, you won't be disappointed by this groovy reboot. It's wonderfully crisp and oh-so-yummy, true to old-fashioned corn flake form—but with a visual twist. The pleasantly purple pigment of these Flakes can be attributed to...

Ranch Seasoned Crispy Chickpeas

July 21, 2017 in Category: What's New

In the English language, “chickpea” has a history dating back to the 18th century. “Garbanzo” comes to English directly from Spanish, and is a more recent entry in the lexicon. Trader Joe’s Ranch Seasoned Crispy Chickpeas are an even more recent entry in the historical record of snacks – as in, right now –and are set to make their mark in the legumes-as-snacks category. The beans (garbanzo beans grown right here in the U.S. of A., as a matter of fact) are...

Crunchy Nutty Rice Bites

July 19, 2017 in Category: What's New

What do you do when a lack of snacks ails you? It’s a terrible predicament to encounter, but we’ve tried to help prevent this as much as possible thanks to the many craveable snacks in our snack aisle. Ranch Seasoned Crispy Chickpeas? Check. Cheddar Rockets? You bet. Peanut Butter Filled Pretzels? But of course. And now, we’re throwing one more into the mix: Trader Joe’s Crunchy Nutty Rice Bites. This is a snack for those times when...