Dig In

Mashed Cauliflower

May 24, 2017 in Category: What's New

Although mashed potatoes are considered a culinary sidekick, it’s difficult to deny how crucial they are to their pairing partners. Where, for example, would bangers be without mash? And the Thanksgiving turkey without mashed potatoes? Unthinkable. If you’re looking to lessen the nutritional impact that accompanies said side dish, however, it can be tough to find a creamy replacement that stands up to the might of the mashed potato...

Matcha Joe-Joe's

May 22, 2017 in Category: What's New

Green olives, green limes, Power to the Greens…food and the color green are often found in tandem. And why not? Green is a fresh color that lends its vibrancy to many of our favorite dishes. It’s such an important color that Pantone, the self-dubbed “global color authority,” has deemed 2017 the year of Greenery. And because we at Trader Joe’s have humbly dubbed ourselves the “tasty food authority,” we’re celebrating 2017 with a new

Blueberry Açaí Facial Scrub

May 19, 2017 in Category: What's New

If you follow health and beauty product trends, perhaps you’ve noticed blueberries creeping their way into more and more high-end face washes, scrubs, and lotions. And just as Fats Domino found his thrill on Blueberry Hill when he found the proverbial “you”; we found our thrill when we found our new Blueberry & Açaí Facial Scrub. The magic of Trader Joe’s Blueberry & Açaí Facial Scrub lies in the blueberries and...

Sweet & Salty Granola Bars

May 17, 2017 in Category: What's New

When sweet and salty flavors are combined, our taste buds truly stand up and take notice—hence our excitement over Trader Joe’s Sweet & Salty Granola Bars. Crunchy almonds (the first ingredient, no less!), chewy whole rolled oats, and crisp rice are mixed with fragrant molasses and three savory nut butters (almond, peanut and cashew) to form its foundation. A swathe of sweet Greek yogurt coating, made with real...

What is a Trader Joe's?

May 15, 2017 in Category: Radio Spots

It seems that everyone who knows us has a different definition of Trader Joe’s – gourmet market, wine shop, cheese monger, value grocer, a place to encounter zany, Hawaiian-shirted folks… While it may sound like our customers can’t quite pinpoint who we are, the truth is, they’ve figured us out perfectly...

The Panel

May 15, 2017 in Category: Radio Spots

Our buyers travel the world in search of great food and drink, bringing their finds back to our Tasting Panel. And that’s where the work really begins. We don’t sell anything unless it passes our Tasting Panel – and we offer only what we feel is extraordinary...


May 14, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

Lemon Scent Dishwasher Detergent Gel

May 12, 2017 in Category: What's New

Washing dishes isn’t always the most joyful activity. We can thank Josephine Cochrane for making this chore a little less nettlesome: she invented the first commercially viable dishwasher in 1886. Yes, over 100 years ago! Dishwashers are just as useful as ever, but are only as successful as the cleaning agents you use in them. Trader Joe’s Dishwasher Detergent Gel is ready and up to the toughest dish washing tasks...

Campfire S'Mores Bar

May 10, 2017 in Category: What's New

Gather ’round the campfire, kids! No, we don’t have any riveting ghost stories to tell or tuneful melodies to sing—we’ve got something even better to share with you: Trader Joe’s Campfire S’Mores Bar. Pull up a log; it’s going to be a long, sweet night. Enjoying a Trader Joe’s Campfire S’Mores Bar is basically like chowing down on a batch of ooey, gooey s’mores… minus the sticky mess and the hard work. Okay, so maybe...