Dig In

Organic Cacao & Maca Powders

September 01, 2017 in Category: What's New

Maca might be new to most North American grocery shoppers, but in South America, this revered root has been used in cooking and in medicine for well over 3,000 years. Grown high in the Andes Mountains, it looks a bit like a cross between a turnip and a radish. It’s been called the “Lost Crop of the Andes,” “Peruvian Ginseng,” and “Inca Gold,”—but we’re calling it simply Trader Joe’s Organic Maca Powder. Add a tablespoon to your morning smoothie, stir it into a piping-hot bowl of TJ’s Quinoa & Steel Cut Oatmeal, or use it in baked goods to lend a bit of nuttiness to the finished product...

Riced Cauliflower Stir Fry

August 30, 2017 in Category: What's New

While there’s a certain satisfaction that comes from cooking a meal from scratch, there’s equal enjoyment when something tastes like it was made from scratch, but cooks in a fraction of the time. The plethora of meal options in our freezer cases is a testament to this convergence of convenience and enjoyment—why stand over a hot stove or cutting board (and later, the kitchen sink) when you have tasty, pre-prepped meal components, ready to heat and eat at a moment’s notice? Trader Joe’s Riced Cauliflower Stir Fry is the newest addition to our user-friendly frozen lineup. A boon to the home cook, it...

The Cow Moos At Midnight

August 25, 2017 in Category: What's New

The Cow Moos at Midnight. We repeat, the cow moos at midnight. In not-so-secret Trader Joe’s code, this secret phrase is meant to announce the triumphant return of Trader Joe’s Organic Midnight Moo—the chocolate syrup to which all other chocolate syrups aspire.

This longtime favorite took an unexpected hiatus from our shelves, but has now returned and is ready to improve your quality of life. No need to thank us; this is the stuff that drives us, too.

Kohlrabi Salad Blend

August 23, 2017 in Category: What's New

It’s summer, and the last thing you want to do is heat the house. But of course, you still have to eat. Salads, then, are quite possibly the season’s perfect food. In the world of salad, there are seemingly endless choices, so how do you choose? Why not go with something new, something intriguing, something whose name sounds a bit like you’re talking about a hip clergy member? Yes, friends, that would be Trader Joe’s Kohlrabi Salad Blend...

Low Prices? Indeed.

August 22, 2017 in Category: Radio Spots

If you pay attention to advertising, you’ll notice everyone’s talking about lowering prices. At Trader Joe’s, we’ve been talking about value for fifty years. We think keeping business simple is the best way to do business. Simply… we work directly with our suppliers to negotiate the lowest possible costs on everything we sell. Because we sell things in the Trader Joe’s label, we can cut out the cost of big splashy advertising campaigns...

Mango & Sticky Rice Spring Rolls

August 21, 2017 in Category: What's New

If you’re familiar with Thai cuisine, chances are you’ve enjoyed Mango & Sticky Rice as a dessert/palate cleanser at the end of a spicy meal. And spring rolls are nearly ubiquitous in restaurants throughout the U.S. But did it ever occur to you to pair the two? It’s okay if it didn’t – that’s why we’re here! Trader Joe’s Mango & Sticky Rice Spring Rolls take these tastes from two ends of the meal to create a sweet treat that makes an excellent...

No Gimmicks. Just Great Values.

August 21, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Quite a List

August 20, 2017 in Category: Radio Spots

Gluten Free Cheese Pizza With A Cauliflower Crust

August 18, 2017 in Category: What's New

Trader Joe’s Gluten Free Cheese Pizza with a Cauliflower Crust is a ready-to-bake pizza with a cauliflower-based crust, made for us by a U.S.-based supplier, and ready for you to pick up from our freezers. The crust here uses a blend of cauliflower, mozzarella cheese, potato flour, chickpea flour, and brown rice flour to replace the wheat flour you’d find in an ordinary pizza crust. It cooks just as a good pizza should, with...