Dig In

We all make Choices

September 18, 2017 in Category: Radio Spots

Life is all about making choices. From what to wear to what to eat, you make dozens of choices every day. At Trader Joe's, we make choices, too – how thick do we want the slices in this bread; how much garlic goes in that marinade, which Hawaiian shirt looks best with these pants...

Curried Carrot & Cashew Dip

September 18, 2017 in Category: What's New

Whether you’re vegetarian or not, we think you’re going to love Trader Joe’s Curried Carrot & Cashew Dip. To all you non-vegetarians... please trust us here; the non-vegetarians in our crowd exhibited similar skepticism, and were quickly convinced—all it took was a single taste. This is a mostly-smooth, creamy dip with just a bit of texture. It tastes like it has a creamy base – that’s the cashews – which, perhaps surprisingly, blend to a smooth and creamy...

Great Values the Trader Joe's Way

September 17, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Camel & Goat Milk Soaps

September 15, 2017 in Category: What's New

At Trader Joe’s, we really do travel the world in search of incredible products that present incredible values. On a recent food-finding trip to Turkey, one of our senior Product Innovators—always a fan of a product with a great story—came across two bars of soap so simple, so pure, and so interesting that she had to bring them back for us to try. We are pleased to report that it was love at first lather...

Calamansi Cooler

September 13, 2017 in Category: What's New

The Calamansi fruit is a natural cross of mandarin oranges and kumquats, native to Southeast Asia. On its own, the fruit is slightly sweet, and also sour—think of the zing of a sour orange, or a surprisingly sweet lime, and you’re on the right track. The fruit is incredibly popular in the Philippines, where it’s added to drinks, hot sauces, fish dishes…even beauty products. Our Product Developer felt this fruit deserved a stateside starring role in our stores, so they created the newest addition to our beverage lineup: Trader Joe’s Calamansi Cooler...

Cornbread Crisps

September 11, 2017 in Category: What's New

One of the defining (and popular) features of cornbread is its fluffy, cake-y softness. Like a pillow, but made with cornmeal. Trader Joe’s Cornbread Crisps don’t have this signature fluffiness. But that’s okay! As the name suggests, they’re crispy, like chips. This is not a quality you’re probably looking for in a pillow, but it is a great quality for a tasty, crunchy snack. It’s is a new thing for cornbread, but we’re pretty sure it’ll only take one bite for you to...

Meal Prep With Pep

September 08, 2017 in Category: Guides

Meal Prep. Short for “meal preparation.” It’s what kitchens were designed to accomplish, although most people will say kitchens were designed to provide a space for people to gather during parties. When you aren’t hosting parties, consider using your kitchen to prepare meals. And we’re not talking just one meal. You can start small, by preparing meals for the week ahead. Eventually, you might even want to work your way up to meal prepping that’ll carry you through 2022. But that would involve upgrading to an industrial-type kitchen, complete with futuristic food-saving methods, not to mention a lot of groceries…

Organic Reduced Sugar Cherry Preserves

September 08, 2017 in Category: What's New

Many moons ago (we’re being dramatic—it wasn’t that many moons ago), we carried conventional Cherry Preserves in our grocery section. We discontinued them due to slow sales (our customers vote with their dollars, after all), but we’ve been fielding requests for a replacement ever since. But we couldn’t just bring in any cherry preserves. In the spirit of Kaizen, we knew we could improve them, and improve them we did. Introducing...

Peanut Butter Protein Granola

September 06, 2017 in Category: What's New

Granola is delicious. If you take one look at our cereal aisle, you’ll see that we back up that assertion with variety. Mega variety. We’ve got Toasted Coconut Granola, Almond Butter Granola—heck, we’ve even got Grainless Granola! And now? Now we present you with Trader Joe’s Peanut Butter Protein Granola. Because granola is delicious, and getting an extra protein boost in that granola? Bonus!