Dig In


November 13, 2016 in Category: Radio Spots

At Trader Joe’s, we spend most of our time making sure the products on our shelves are great and offer outstanding value, every day. We don’t often get a chance to stop and say thanks...

Nutty Seedy Fruity Bar

November 11, 2016 in Category: What's New

Here at Trader Joe’s, we like adjectives. They help us describe the delicious, exciting, adventurous, international, craving-inducing, palatable, ever-changing and intriguing products we carry, and we’re sure you can never use too many. Take our new Nutty Seedy Fruity Bar, for instance. Just the right amount of adjectives to perfectly, thoroughly relate what this bar is all about. As per the name, nutty, seedy, and fruity ingredients make up our Nutty Seedy Fruity Bar. In the “nutty” category, there are...

Pumpkin Vinaigrette

November 07, 2016 in Category: What's New

While we at Trader Joe’s firmly believe a salad is greater than the sum of its parts, we also know the dressing component has a lot to do with a salad’s overall success at the table. Extra virgin olive oil is a must for a smooth mouthfeel. Vinegar adds a bracing kick of flavor and helps cut through the bitterness of salad greens. Finally, seasonings like salt, pepper and mustard provide point of view and personality. Our Pumpkin Vinaigrette meets all of these requirements, but with a seasonal twist. Intrigued? Each bottle of Pumpkin Vinaigrette contains 17% rich pumpkin...

Guide To Turkey Roasting

November 07, 2016 in Category: Guides

Our turkeys are never frozen, but we do keep them super cold. Plan to buy your bird a few days in advance. A good rule of thumb is to allow at least 1 day of "mellowing out" in the fridge for every four pounds of meat. Got a 12 pound bird? Plan on three days. A 16 pound bird? Four days. Then, on the big day, take the turkey out of the fridge and unwrap and remove the temporary wire truss. Locate and remove neck & giblets (don’t see ‘em? don’t forget to check the back end), set aside for potential future use (stuffing, gravy, soup or gumbo). Pat the bird dry, inside and out, with paper towels and set on a clean, flat surface.

Korma Fish Curry

November 04, 2016 in Category: What's New

The curry-based dish known as “Korma” originated in medieval India, at a time when the Persian Mughal Empire ruled the subcontinent. This food first emerged in the north as a meal of meat or vegetables, braised in a spicy sauce. Trader Joe’s now presents a twist on traditional Korma, introducing some unconventional elements from the south (coconut milk, tamarind), and putting fish at the center of the plate. Trader Joe’s Korma Fish Curry starts with Swai, a fish native to...

Pumpkin Pie Spice Cookie Butter

November 03, 2016 in Category: What's New

We did it! We fit an entire pumpkin pie into a jar. Don’t pretend like you haven’t tried to do the same. Okay, okay, maybe not an entire pie—but that was the best way to describe the deliciousness found in a jar of Trader Joe’s Pumpkin Pie Spice Cookie Butter. Like all of our cookie butters, we start with cookies. Pumpkin Joe-Joe’s Cookies, to be exact. They are crushed and blended with real pumpkin puree to complete the cookie butter’s autumn alteration. We’ve left chunky pieces of cookie in a nod to oft-overlooked pie crust. Along with the purée, our Pumpkin Pie Cookie Butter has archetypal...

Almond Butter Granola

October 31, 2016 in Category: What's New

Almond butter is not just for spreading on sandwiches. You can use it as a base for sauces, blend it into smoothies and milkshakes, or slather it on celery sticks. We particularly enjoy it as the featured ingredient in Trader Joe’s Almond Butter Granola. Our Almond Granola starts with a base of rolled oats, whole California-grown almonds, and smooth, nutty almond butter. The oats and almonds contribute to this granola’s generous protein and fiber content; 5g and 4g, respectively, without the use of additional protein sources like soy. Crisped brown rice is blended with...

Gluten Free Pumpkin Bread & Muffin Baking Mix

October 28, 2016 in Category: What's New

All pumpkin, all the time. That’s our motto around here—at least during pumpkin season. We're so goo-goo for pumpkin, we've got two Pumpkin Baking Mixes—our conventional version, and this one for our gluten sensitive friends. Trader Joe’s Gluten Free Pumpkin Bread & Muffin Baking Mix is easy to make (add egg, oil & water, mix, and bake), and even easier to eat. When we tasted it, what impressed us most about this Mix was that if we hadn’t known it was gluten free, we wouldn’t have known it was gluten free. Our supplier is expert at mixing...

Cold Pressed Pumpkin Harvest Juice

October 26, 2016 in Category: What's New

Think of this as the convergence of two of our favorite things—pumpkin and cold pressed juice. It was bound to happen, and we can’t imagine a more delicious combination of crazes than what you’ll find in a bottle of Trader Joe’s Cold Pressed Pumpkin Harvest Juice. We contemplated a simple cold pressed pumpkin juice, but when we tasted it, it lacked the vibrant flavors of the harvest season. It needed more. So we went back to the garden and discovered a rainbow of companions to brighten and enliven the pumpkin. Every bottle of Pumpkin Harvest Juice contains...