Dig In

What is a Trader Joe's?

May 15, 2017 in Category: Radio Spots

It seems that everyone who knows us has a different definition of Trader Joe’s – gourmet market, wine shop, cheese monger, value grocer, a place to encounter zany, Hawaiian-shirted folks… While it may sound like our customers can’t quite pinpoint who we are, the truth is, they’ve figured us out perfectly...

The Panel

May 15, 2017 in Category: Radio Spots

Our buyers travel the world in search of great food and drink, bringing their finds back to our Tasting Panel. And that’s where the work really begins. We don’t sell anything unless it passes our Tasting Panel – and we offer only what we feel is extraordinary...

Lemon Scent Dishwasher Detergent Gel

May 12, 2017 in Category: What's New

Washing dishes isn’t always the most joyful activity. We can thank Josephine Cochrane for making this chore a little less nettlesome: she invented the first commercially viable dishwasher in 1886. Yes, over 100 years ago! Dishwashers are just as useful as ever, but are only as successful as the cleaning agents you use in them. Trader Joe’s Dishwasher Detergent Gel is ready and up to the toughest dish washing tasks...

Mum's The Word

May 08, 2017 in Category: Guides

The act of giving flowers reaches back through history, across cultures, oceans...even languages. In Victorian times, when outwardly expressing emotion was frowned upon, people used floriography (secret communication through flowers) to convey their deepest feelings, send layered, hidden messages to loved ones, or say things their societal norms wouldn’t otherwise allow...

Organic Carrot Turmeric Juice Blend

May 08, 2017 in Category: What's New

Great news: we’ve given classic carrot juice some extra character! (You have had your fingers crossed for that, now haven’t you?) Turmeric has long been valued for its unique taste and versatility—we’ve seen it in everything from soups to lattes to cakes as of late—and its notable presence in our new Organic Carrot Turmeric Juice Blend creates a distinct, enjoyable beverage that is sure to have everyone talking...

Rosé Bouquet

May 08, 2017 in Category: Wine Insider

From the traditionalist’s perspective, the words “rosé” and “bouquet” don’t belong together. That’s because in wine-speak, bouquet refers specifically to those aromas that develop only during aging—characteristics of which youthful rosés have none. So, how can we justify such a verbal pairing? Aside from the obvious rhyming fun, we submit that similar to “a bunch of flowers, picked and tied together,” we’ve picked and tied together a bunch of wines... a Rosé Bouquet, if you will. And, just like a floral bouquet, these wines are...

Organic Coconut Aminos Seasoning Sauce

May 07, 2017 in Category: What's New

The versatility of the Cocos nucifera (the coconut tree) cannot be overstated. It produces an impressive number of coconut-based products with varied, but important, uses: coconut meat and coconut milk for cooking, coconut water for hydration, coconut sugar for baking… impressive, indeed. Another lesser known (but not for long) member of the coconut clan is the sap of the coconut blossom. When fermented, this sap forms a savory, amino-rich sauce with...

Birthday Cake Bar

May 07, 2017 in Category: What's New

No, dear readers, “Trader Joe’s Birthday Cake Bar” does not refer to a local gathering spot where folks congregate to celebrate the days of their birth. But, while you can’t head on down to the Birthday Cake Bar, you can eat it—and we promise you won’t be disappointed. It’s a masterpiece of confectionary convolution that you never knew you needed. Until now. And since we’re in the “now,” let’s talk about this “wow” of a...

Organic Brown Sugar & Cinnamon Frosted Toaster Pastries

May 03, 2017 in Category: What's New

What makes Trader Joe’s Frosted Brown Sugar & Cinnamon Toaster Pastries so good? For one, they’re Organic, just like our other flavors (Organic Frosted Strawberry, Organic Frosted Cherry Pomegranate, and our seasonal Organic Frosted Pumpkin). This one fact makes them different from most other toaster pastries on the market. In addition to leaving out the unwanted “extras” that come with non-organic foods, we’ve also completely left out any artificial flavors, or artificial preservatives—as we do with all our products. For instance...