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Mudd Pie

February 10, 2017 in Category: What's New

When one of our Product Innovators announced that she and one of our most trusted dessert suppliers were joining forces to develop a TJ’s version of Mississippi mud pie, we couldn’t have been more thrilled. Any excuse to consume that much chocolate-y goodness is fine by us—and consume, we did. And when we finally settled on a version worthy of our name, Trader Joe’s Mudd Pie was born. (We added the second ‘d’ for funsies… and to make sure nobody thinks this thing is made out of actual mud. Because that would be gross. And this pie is delicious.) Mississippi mud pie came about sometime during...

Matcha Green Tea Packets

February 08, 2017 in Category: What's New

Tea is important in Japan. It’s at the center of communal life, providing a key ritual (literally) around which friends can gather. Each fleeting meeting is viewed as a once-in-a-lifetime opportunity, and thus, deeply cherished. The common Japanese idiom, Ichi-go, Ichi-e (meaning, “one time, one meeting”) provides the perfect description of this treasured teatime. We resonate with this value for meaningful human interaction—just visualize your last interaction with one of our friendly Crew! So, we’re doing our part to help facilitate more such meetings among friends. Toward that end, we think our new Matcha Green Tea is a great start...

Mini Sugar Hearts

February 06, 2017 in Category: What's New

Hearts are the ultimate signifier of love. Hearts skip beats, hearts break, hearts grow fonder with absence. We don’t, however, think an absence of Trader Joe’s Mini Sugar Hearts is necessary for you to become completely infatuated with them. Just because these Hearts are miniature doesn’t mean they aren’t bursting with love—and deliciousness. The heart shape of Mini Sugar Hearts is a physical display of the way you’ll feel when eating them. Nothing but love. Our top-notch biscuit supplier starts by...

Hygge You Think You Are?

February 06, 2017 in Category: Guides

While there’s no direct translation, the Danish word hygge (say “HOO-guh”) can be loosely described as an atmosphere of coziness, contentment and kinship, or an appreciation of those things in everyday life. It's a concept we've been cuddling up to lately, thanks to...

Break Fasts, Not Hearts

February 05, 2017 in Category: Entertaining

It’s often been said that breakfast (or brunch, if you wake up on the later side) is the most important meal of the day. It would follow then, that on a day like Valentine’s Day, breaking bread with your beloved is a big deal...

Organic Dry Black Beans

February 01, 2017 in Category: What's New

Dry beans can seem intimidating if you haven’t cooked with them before. While they definitely require more time investment than your super-handy canned beans, they are still fairly simple to prepare. The bonus? Dry beans are a ‘blank-slate,’ allowing you ultimate control of the flavor. Trader Joe’s Organic Black Beans are ready for your own black bean recipe. Or, if you’re a newcomer to the bean party, you can follow the recipe on our package. Essentially, the beans get a quick...

Tulip Bulbs

January 30, 2017 in Category: What's New

With their straight stems, limited leaves, and showy blooms, tulips are one of the world’s favorite flowers. And because tulips are perennials that grow from bulbs, they are well suited for botanical magic. What kind of botanical magic, you ask? Behold, Trader Joe’s Tulip Bulbs. These are specially selected, long-life Tulips; imported from Holland, and planted in a hydroponic glass vase, which allows you to watch them grow. Through the clear vase, you can plainly see the dark-colored bulbs with their many strands of pale roots that shoot down under the water like delicate...

What's in a Bowl?

January 30, 2017 in Category: Entertaining

We’ve discovered that no matter how much someone knows about football, they’ll always show up for the Bowls. The Food Bowls, that is. When the Big Game rolls around, empty bowls are filled with a delicious variety of foods...

A High Standard

January 29, 2017 in Category: Radio Spots

At Trader Joe’s we do things a little differently, and our customers hold us to a very high standard. Thank you for that, by the way. We work hard to live up to the high standard you’ve come to expect of us. We travel down the block and around the world to bring you unique, exciting, exotic products of the best quality – like Gyoza and Chicken Tikka Masala – as well as the basics like milk, eggs and butter.  And all at the very best prices every day.