Premium Peanut Butter Roundels

October 05, 2017 in Category: What's New

What’s a Roundel? Peanut butter and chocolate perfection, that’s what. No joke. No exaggeration. Of course, the word itself refers to a small disc, a circular shape, and one that’s often used in heraldry and coats of arms. Roundels are used in those contexts because their usage evokes strength, character, idealism… that’s what Trader Joe’s Premium Peanut Butter Roundels will do for you. You might think of Peanut Butter Roundels as a cross between...

Butternut Squash Mac & Cheese

October 04, 2017 in Category: What's New

Trader Joe’s Butternut Squash Mac & Cheese is being made exclusively for Trader Joe’s by the same supplier that makes our classic Joe’s Diner Mac & Cheese. Here, they begin with a mezzi rigatoni pasta – short, thick, ridged tubes that hold sauces with gusto. The pasta is blended with an opulent sauce made with three cheeses (Cheddar, Gouda, and Parmesan), a classic béchamel sauce, the perfect amount of butternut squash pureé, and...

Vanilla Pumpkin Scented Candle

September 24, 2017 in Category: What's New

It’s no secret that, come October, we’re quite fond of adding pumpkin to just about anything. But, lest you assume that we only dare add it to foods and beverages, allow us to present a product that we implore you not to eat: Trader Joe’s Vanilla Pumpkin Scented Candle. Even though this Candle isn’t for eating, we still take great care to make it out of only the highest-quality ingredients. Each Candle is hand-poured and crafted exclusively for us...

Icelandic Style Nonfat Yogurt

September 23, 2017 in Category: What's New

Iceland is home to some of the most wondrous and awe-inspiring terrain we’ve ever seen. It’s also home to some of the most wondrous and awe-inspiring yogurt we’ve ever tasted. Icelanders call this yogurt skyr (pronounced “skeer”), and we call it delicious. It’s so delicious that, after a recent overseas adventure, our Product Innovator returned stateside bound and determined to develop Trader Joe’s very own skyr. Well, her determination paid off… in the form of Trader Joe’s Icelandic Style Plain and Strawberry Nonfat Yogurts...

Curried Carrot & Cashew Dip

September 18, 2017 in Category: What's New

Whether you’re vegetarian or not, we think you’re going to love Trader Joe’s Curried Carrot & Cashew Dip. To all you non-vegetarians... please trust us here; the non-vegetarians in our crowd exhibited similar skepticism, and were quickly convinced—all it took was a single taste. This is a mostly-smooth, creamy dip with just a bit of texture. It tastes like it has a creamy base – that’s the cashews – which, perhaps surprisingly, blend to a smooth and creamy...

Camel & Goat Milk Soaps

September 15, 2017 in Category: What's New

At Trader Joe’s, we really do travel the world in search of incredible products that present incredible values. On a recent food-finding trip to Turkey, one of our senior Product Innovators—always a fan of a product with a great story—came across two bars of soap so simple, so pure, and so interesting that she had to bring them back for us to try. We are pleased to report that it was love at first lather...

Calamansi Cooler

September 13, 2017 in Category: What's New

The Calamansi fruit is a natural cross of mandarin oranges and kumquats, native to Southeast Asia. On its own, the fruit is slightly sweet, and also sour—think of the zing of a sour orange, or a surprisingly sweet lime, and you’re on the right track. The fruit is incredibly popular in the Philippines, where it’s added to drinks, hot sauces, fish dishes…even beauty products. Our Product Developer felt this fruit deserved a stateside starring role in our stores, so they created the newest addition to our beverage lineup: Trader Joe’s Calamansi Cooler...

Cornbread Crisps

September 11, 2017 in Category: What's New

One of the defining (and popular) features of cornbread is its fluffy, cake-y softness. Like a pillow, but made with cornmeal. Trader Joe’s Cornbread Crisps don’t have this signature fluffiness. But that’s okay! As the name suggests, they’re crispy, like chips. This is not a quality you’re probably looking for in a pillow, but it is a great quality for a tasty, crunchy snack. It’s is a new thing for cornbread, but we’re pretty sure it’ll only take one bite for you to...

Organic Reduced Sugar Cherry Preserves

September 08, 2017 in Category: What's New

Many moons ago (we’re being dramatic—it wasn’t that many moons ago), we carried conventional Cherry Preserves in our grocery section. We discontinued them due to slow sales (our customers vote with their dollars, after all), but we’ve been fielding requests for a replacement ever since. But we couldn’t just bring in any cherry preserves. In the spirit of Kaizen, we knew we could improve them, and improve them we did. Introducing...