Try Something New

March 12, 2017 in Category: Radio Spots

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station...

A High Standard

January 29, 2017 in Category: Radio Spots

At Trader Joe’s we do things a little differently, and our customers hold us to a very high standard. Thank you for that, by the way. We work hard to live up to the high standard you’ve come to expect of us. We travel down the block and around the world to bring you unique, exciting, exotic products of the best quality – like Gyoza and Chicken Tikka Masala – as well as the basics like milk, eggs and butter.  And all at the very best prices every day.

Great Values the Trader Joe's Way

January 28, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Jumbo Cinnamon Rolls

December 11, 2016 in Category: Radio Spots

For centuries, spice traders closely guarded their secret sources of cinnamon. This made cinnamon mysterious, and even more desirable. Imagine the surprise of the world’s cinnamon lovers when they discovered it was simply the inner bark of a tree..

The Cheese Stands Alone. Together.

December 11, 2016 in Category: Radio Spots

Are you bored with your cheese board? Let Trader Joe’s guide you to the cheese of your dreams...

Happy Holidays

December 11, 2016 in Category: Radio Spots

Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to...

Turkey and Stuffing Chips

November 13, 2016 in Category: Radio Spots

Science fiction tells us that some day, entire meals will be available in a single pill. That doesn’t sound very fun to us. What does sound like fun is an entire meal in a potato chip...

Thanks

November 13, 2016 in Category: Radio Spots

At Trader Joe’s, we spend most of our time making sure the products on our shelves are great and offer outstanding value, every day. We don’t often get a chance to stop and say thanks...

Halloween. Again. 2016.

October 16, 2016 in Category: Radio Spots

Halloween is just around the corner, and that means you’ll soon be faced with the dilemma of what to give your neighborhood ghosts and goblins for trick or treat.