Treasure Hunt

June 19, 2017 in Category: Radio Spots

“Treasure Hunt” could be a new reality TV show, or the next in a swashbuckling archaeology anthology. Trader Joe’s is where grocery shopping is like a treasure hunt. You might not know what to expect, but you should expect the unexpexted...

Food & Beverages

June 18, 2017 in Category: Radio Spots

We’ve noticed that a lot of places selling groceries also sell a bunch of other stuff. Like lawn furniture, patio umbrellas, and T-shirts. We’re focused on what we do best – running grocery stores selling food and beverages...

What is a Trader Joe's?

May 15, 2017 in Category: Radio Spots

It seems that everyone who knows us has a different definition of Trader Joe’s – gourmet market, wine shop, cheese monger, value grocer, a place to encounter zany, Hawaiian-shirted folks… While it may sound like our customers can’t quite pinpoint who we are, the truth is, they’ve figured us out perfectly...

The Panel

May 15, 2017 in Category: Radio Spots

Our buyers travel the world in search of great food and drink, bringing their finds back to our Tasting Panel. And that’s where the work really begins. We don’t sell anything unless it passes our Tasting Panel – and we offer only what we feel is extraordinary...

Loyalty

May 14, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

No Comparison

April 03, 2017 in Category: Radio Spots

We’ve noticed that a lot of grocery stores have slogans proclaiming the lowest prices in town or prices that can’t be beat. Then we asked ourselves… what do you get for that?

We’d like to invite you to take the Trader Joe’s Product Value Comparison Challenge to find out for yourself.  Here’s all you have to do…

No Reservations

April 02, 2017 in Category: Radio Spots

Once upon a time, a man called to make dinner reservations at Trader Joe’s. Another time, a very nice woman wanted to book a safari with us.

Our company was named for our distinctive buying process: we search the world for outstanding quality foods and beverages at great prices. You might think of us as traders on the culinary seas...

The Spice of Life

March 12, 2017 in Category: Radio Spots

In Book Twelve of his Natural History, Pliny the Elder expressed astonishment at the rapid rise in popularity and price of a pungent seed –pepper. Once upon a time, ships sailed across the seas filled with peppercorns—and you’d pay dearly for a pinch...

Try Something New

March 12, 2017 in Category: Radio Spots

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station...