Turkey and Stuffing Chips

November 12, 2017 in Category: Radio Spots

Science fiction tells us that some day, entire meals will be available in a single pill. That doesn’t sound very fun to us. What does sound like fun is an entire meal in a potato chip...


November 12, 2017 in Category: Radio Spots

At Trader Joe’s, we spend most of our time making sure the products on our shelves are great and offer outstanding value, every day. We don’t often get a chance to stop and say thanks...

Happy Holidays

November 12, 2017 in Category: Radio Spots

Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to...


October 15, 2017 in Category: Radio Spots

Do you ever find yourself worrying about the little things? Like… when you check out at the grocery store, who is supposed to place the rubber divider on the conveyor belt? Should it be the person who just finished unloading his cart or the person who is getting ready to unload her cart...

Halloween. Again. 2017.

October 15, 2017 in Category: Radio Spots

Halloween is just around the corner. Wondering what to give your neighborhood ghosts and goblins for trick or treat this year? Why not hand out toothpaste from Trader Joe’s? But not just any toothpaste...


October 14, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

We all make Choices

September 18, 2017 in Category: Radio Spots

Life is all about making choices. From what to wear to what to eat, you make dozens of choices every day. At Trader Joe's, we make choices, too – how thick do we want the slices in this bread; how much garlic goes in that marinade, which Hawaiian shirt looks best with these pants...

Great Values the Trader Joe's Way

September 17, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Low Prices? Indeed.

August 22, 2017 in Category: Radio Spots

If you pay attention to advertising, you’ll notice everyone’s talking about lowering prices. At Trader Joe’s, we’ve been talking about value for fifty years. We think keeping business simple is the best way to do business. Simply… we work directly with our suppliers to negotiate the lowest possible costs on everything we sell. Because we sell things in the Trader Joe’s label, we can cut out the cost of big splashy advertising campaigns...