Just Coconut Chunks

August 11, 2017 in Category: What's New

It’s relatively easy to buy coconut. You can buy whole coconuts, shredded coconut (sweetened or unsweetened), chunks of coconut with the brown outer skin, coconut milk, coconut water… you get the idea. We approached several of our suppliers with an idea for what we thought was a simple, straightforward extension of all the coconut we’d seen, sold in our stores, or eaten in the past—frozen chunks of skinless coconut, without any additives. Turns out, fulfilling this request wasn’t as easy as we’d expected.

While coconut is abundant in tropical climes, most countries that cultivate copious coconut crops aren’t so big into freezing. We found a willing partner, though, in the Philippines, and though we quickly discovered they hadn’t made this product for anyone else, that just made us all the more eager to get it into our freezers.

Trader Joe’s Just Coconut Chunks lives up to that name. Coconut is the sole ingredient in each bag—no sweeteners, no preservatives, no whiteners. Just Coconut.

Our supplier hand punctures the coconuts to collect the water; the coconuts are then hand peeled to remove the brown outer skin, and cut by a mechanical cutter to ensure (relatively) uniform, square-ish pieces of firm, sweet coconut meat. Once cut, the pieces are individually quick frozen, so you can shake out what you need and save the rest for another time.

Just Coconut Chunks are delicious snacks—frozen or at room temperature. You can add them to smoothies (best to defrost first, unless you have a super-blender) or fruit salads, too. You can buy cut coconut like this elsewhere, but it will almost always have some brown outer skin on it, it won’t be frozen, and it will have a pretty short shelf life.

We think our Coconut wins on all counts – especially price. We’re selling each 16 ounce bag of Just Coconut Chunks for $2.49, every day.

NOTE: Since posting, the details of this item may have changed due to fluctuating market prices, federal regulations, currency rates, drought, pestilence, bandits, rush hour traffic, filibusters, clowns, zombie apocalypse, punctilious product developers... Contact our Crew for current price and availability.



Tags: frozen, coconut, unsweetened