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Pumpkintopia

September 22, 2017 in Category: Product Stories

Dream if you can, a neighborhood grocery store, where pumpkin-y visions become reality. And then wake up, because this is reality – at least, it is right now,  this very minute, in our stores. From muffins to salads to juice, we’re here to help squeeze your favorite squash into every sweet and savory snack possible this season. Brew yourself a cup of Pumpkin Spice Coffee and get crackin’ on these curcurbita-filled creations, before the last of the autumn leaves fall…

Premium Peanut Butter Roundels

September 22, 2017 in Category: What's New

What’s a Roundel? Peanut butter and chocolate perfection, that’s what. No joke. No exaggeration. Of course, the word itself refers to a small disc, a circular shape, and one that’s often used in heraldry and coats of arms. Roundels are used in those contexts because their usage evokes strength, character, idealism… that’s what Trader Joe’s Premium Peanut Butter Roundels will do for you. You might think of Peanut Butter Roundels as a cross between...

Icelandic Style Nonfat Yogurt

September 20, 2017 in Category: What's New

Iceland is home to some of the most wondrous and awe-inspiring terrain we’ve ever seen. It’s also home to some of the most wondrous and awe-inspiring yogurt we’ve ever tasted. Icelanders call this yogurt skyr (pronounced “skeer”), and we call it delicious. It’s so delicious that, after a recent overseas adventure, our Product Innovator returned stateside bound and determined to develop Trader Joe’s very own skyr. Well, her determination paid off… in the form of Trader Joe’s Icelandic Style Plain and Strawberry Nonfat Yogurts...

We all make Choices

September 18, 2017 in Category: Radio Spots

Life is all about making choices. From what to wear to what to eat, you make dozens of choices every day. At Trader Joe's, we make choices, too – how thick do we want the slices in this bread; how much garlic goes in that marinade, which Hawaiian shirt looks best with these pants...

Curried Carrot & Cashew Dip

September 18, 2017 in Category: What's New

Whether you’re vegetarian or not, we think you’re going to love Trader Joe’s Curried Carrot & Cashew Dip. To all you non-vegetarians... please trust us here; the non-vegetarians in our crowd exhibited similar skepticism, and were quickly convinced—all it took was a single taste. This is a mostly-smooth, creamy dip with just a bit of texture. It tastes like it has a creamy base – that’s the cashews – which, perhaps surprisingly, blend to a smooth and creamy...

Loyalty

September 17, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

Great Values the Trader Joe's Way

September 17, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Camel & Goat Milk Soaps

September 15, 2017 in Category: What's New

At Trader Joe’s, we really do travel the world in search of incredible products that present incredible values. On a recent food-finding trip to Turkey, one of our senior Product Innovators—always a fan of a product with a great story—came across two bars of soap so simple, so pure, and so interesting that she had to bring them back for us to try. We are pleased to report that it was love at first lather...

Calamansi Cooler

September 13, 2017 in Category: What's New

The Calamansi fruit is a natural cross of mandarin oranges and kumquats, native to Southeast Asia. On its own, the fruit is slightly sweet, and also sour—think of the zing of a sour orange, or a surprisingly sweet lime, and you’re on the right track. The fruit is incredibly popular in the Philippines, where it’s added to drinks, hot sauces, fish dishes…even beauty products. Our Product Developer felt this fruit deserved a stateside starring role in our stores, so they created the newest addition to our beverage lineup: Trader Joe’s Calamansi Cooler...