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Pumpkin & Roasted Pepitas Cookies

September 25, 2017 in Category: What's New

Our product team is always unearthing the newfangled. Take our debuting Pumpkin & Roasted Pepitas Cookies: they combine the crisp, thin bite of a chip (think, potato); the rich, buttery depth of a cookie; and a favored flavor of fall: pumpkin. Inspired, delightful, rewarding – yes, Pumpkin & Roasted Pepitas Cookies are. Made for us by a west coast bakery sweet on snacking, Pumpkin & Roasted Pepitas Cookies showcase...

Vanilla Pumpkin Scented Candle

September 25, 2017 in Category: What's New

It’s no secret that, come October, we’re quite fond of adding pumpkin to just about anything. But, lest you assume that we only dare add it to foods and beverages, allow us to present a product that we implore you not to eat: Trader Joe’s Vanilla Pumpkin Scented Candle. Even though this Candle isn’t for eating, we still take great care to make it out of only the highest-quality ingredients. Each Candle is hand-poured and crafted exclusively for us...

Pumpkin Ginger Hold The Cone!

September 25, 2017 in Category: What's New

Earlier this year, we re-introduced our Hold the Cone! Mini Ice Cream Cones. This reintroduction involved improvements in a number of areas. We improved the quality of the ice cream and the cones, we moved the production from Germany to the U.S. (which speeds up delivery time and keeps the cone crisper), and we increased the total weight in each package without increasing the cost. Manufacturing these Cones domestically allowed us to create some new flavor combinations, including this Pumpkin Ginger Hold the Cone!

Premium Peanut Butter Roundels

September 22, 2017 in Category: What's New

What’s a Roundel? Peanut butter and chocolate perfection, that’s what. No joke. No exaggeration. Of course, the word itself refers to a small disc, a circular shape, and one that’s often used in heraldry and coats of arms. Roundels are used in those contexts because their usage evokes strength, character, idealism… that’s what Trader Joe’s Premium Peanut Butter Roundels will do for you. You might think of Peanut Butter Roundels as a cross between...

Pumpkintopia

September 22, 2017 in Category: Product Stories

Dream if you can, a neighborhood grocery store, where pumpkin-y visions become reality. And then wake up, because this is reality – at least, it is right now,  this very minute, in our stores. From muffins to salads to juice, we’re here to help squeeze your favorite squash into every sweet and savory snack possible this season. Brew yourself a cup of Pumpkin Spice Coffee and get crackin’ on these curcurbita-filled creations, before the last of the autumn leaves fall…

Icelandic Style Nonfat Yogurt

September 20, 2017 in Category: What's New

Iceland is home to some of the most wondrous and awe-inspiring terrain we’ve ever seen. It’s also home to some of the most wondrous and awe-inspiring yogurt we’ve ever tasted. Icelanders call this yogurt skyr (pronounced “skeer”), and we call it delicious. It’s so delicious that, after a recent overseas adventure, our Product Innovator returned stateside bound and determined to develop Trader Joe’s very own skyr. Well, her determination paid off… in the form of Trader Joe’s Icelandic Style Plain and Strawberry Nonfat Yogurts...

We all make Choices

September 18, 2017 in Category: Radio Spots

Life is all about making choices. From what to wear to what to eat, you make dozens of choices every day. At Trader Joe's, we make choices, too – how thick do we want the slices in this bread; how much garlic goes in that marinade, which Hawaiian shirt looks best with these pants...

Curried Carrot & Cashew Dip

September 18, 2017 in Category: What's New

Whether you’re vegetarian or not, we think you’re going to love Trader Joe’s Curried Carrot & Cashew Dip. To all you non-vegetarians... please trust us here; the non-vegetarians in our crowd exhibited similar skepticism, and were quickly convinced—all it took was a single taste. This is a mostly-smooth, creamy dip with just a bit of texture. It tastes like it has a creamy base – that’s the cashews – which, perhaps surprisingly, blend to a smooth and creamy...

Loyalty

September 17, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…