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August 2017

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Hold The Cone!

Hold The Cone!

Several years ago, we introduced Hold the Cone novelty ice cream treats. Mini cones filled with ice cream and crowned with chocolate, these cute cones quickly became favorites.

One day we had a thought – what if they could be better? If they were so loved in their original form, how much more love might they get if they were even better? And how much even more love would come their way if they got that much better and didn’t get more expensive? Was it even possible? We had to try.

This story has a happy ending, especially if you’re shopping for ice cream treats on your next visit to Trader Joe’s...

tj's test kitchen