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It All Started in the 50s...
Would you believe it all started with a chain of convenience stores? It’s true. Way back in 1958. We were called Pronto Markets. But in ’67, our founder, the original Trader Joe, envisioned a store concept that was about more than just convenience – it was about creating a rewarding shopping adventure. So we changed our name (yes, to Trader Joe’s) and the way we do business. We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the “Trader Joe’s” name. That cut our costs and saved you money. Still does.
Would you believe it all started with a chain of convenience stores? It’s true. Way back in 1958. We were called Pronto Markets. But in ’67, our founder, the original Trader Joe, envisioned a store concept that was about more than just convenience – it was about creating a rewarding shopping adventure. So we changed our name (yes, to Trader Joe’s) and the way we do business. We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the “Trader Joe’s” name. That cut our costs and saved you money. Still does.
Oh, there’s more…
Click HERE to “Travel” Through History With Trader Joe’s.
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