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The Fearless Flyer has been likened to a cross between Consumer Reports and Mad Magazine. We're not sure who said that, but we think they pretty much got it right. The Fearless Flyer is kind of like a newsletter, a catalog and a bit of a comic book all at the same time. It’s our chance to give you loads of interesting (hopefully) information about our products. And along the way, we like to toss in some witty (we try) tidbits and even a few old-fashioned cartoons.
Ever hear us on the radio? Ours are the incredibly low key ads where we pretty much just tell you about our products. No theme music. No trained voice-over actors (which won’t surprise you at all if you’ve heard our ads). No over-the-top sound effects. Just real Trader Joe’s crew members telling real stories about Trader Joe’s products. Simple. But revolutionary. (Okay, maybe that was over the top – none of that in our radio ads.)
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