February 4, 2013—Fearlessly Archived—Still a fun read, price & availability may have changed.
How Do You Fit 105 Cups of Coffee Into a Shopping Bag?
It's time to wake up and smell the coffee. Literally. We named this particular blend of beans Organic Fair Trade Wake Up Blend Coffee for a reason—well, several reasons, actually, but most important in this particular sentence is that is this a great coffee to greet both your olfactory and gustatory senses first thing in the morning.
Wake Up Blend is a mix of organically grown, fair trade certified, 100% Arabica Beans from small-scale farms in Mexico, El Salvador, Honduras, and Peru. The farmers who grow the beans are committed to organic and sustainable agricultural practices. They're also committed to producing truly excellent coffee beans. The beans are given a medium roast that brings out the true flavors of the beans and results in a smooth, well-balanced cup with bright acidity and just a touch of sweetness. We like waking up to the aroma and flavor of Trader Joe's Organic Fair Trade Wake Up Blend. We really like the price of $14.99 for the big, 28 ounce can—you can make about 105 cups of coffee (six ounces) with these beans, making the per-cup cost around 14.3 cents. That's our kind of wake up call!