April 30, 2012 - Fearlessly Archived - Still a fun read, price & availability may have changed.
Yes, Cookie Butter
There are ways in which American ingenuity surpasses any other. And yet, in other ways, we’re playing catch up to other countries. For example, why didn’t we invent Cookie Butter? Unfamiliar with Cookie Butter? Please allow us to introduce you to this wonder of Belgian ingenuity, brought to you by Trader Joe’s.
Trader Joe’s Speculoos Cookie Butter is, in its most simplistic terms, spreadable Speculoos cookies. Speculoos cookies are classic Belgian cookies with great crunch, and a slightly caramelized, almost-but-not-quite-gingerbread flavor. (Try our Bistro Biscuits for a close approximation.) After the cookies are baked to a fabulous finish, they’re crushed into a fine powder and mixed with magical ingredients (read: vegetable oils) and turned into a smooth, spreadable substance we call Cookie Butter. It resembles peanut butter in color and consistency. Make no mistake, though; this is a treat through and through. Spread it on toast, bagels, pancakes or waffles. Use it as a dip for hunks of dark chocolate or pretzels or (gasp!) veggies like carrots or celery. You could keep it really simple and just use it as a dip for a spoon.
We’re selling Cookie Butter in 11 ounce jars for $3.69 each, every day (well, when we can keep it in stock). You’ll find it on our grocery shelves.