March 19, 2012 - Fearlessly Archived - Still a fun read, price & availability may have changed.
Botanically-speaking, almonds are a fruit. That said, we are nuts about them. You may have surmised that we sell a whole lot of almonds simply by the amount of space we devote to them in our stores. Keen assessment. All of our products have to earn their space on our shelves, and almonds certainly do that – and then some!
Of all the almonds we sell, Sesame Honey Almonds are the most talked-about and admired. It appears that they possess
a magnetic pull of sorts that draws in the snackers, then holds them in orbit. We’ve ascertained that their distinct honey-sweetness and double-layered, seedy-and-smooth crunch creates this compelling force. Of course, the fact that at the core, these are almonds – veritable powerhouses of vitamins and minerals such as vitamin E (one serving of 23 almonds yields 35% of the Daily Value of this vitamin), potassium and calcium, as well as natural phytonutrients called phytosterols, known to have antioxidant benefits – lends to their pull. The nonpareil almonds undergo a delicate cooking process with real golden nectar from honey bees (not the sweetened powdery stuff many others use) and Thai white sesame seeds to create their charismatic character. We’re selling each 16 ounce bag of Trader Joe’s Sesame Honey Almonds for $5.99. That’s an attractive value.
Culinary Curiosity: Throughout history, almonds have been associated with good luck & fertility; sesame seeds have symbolized immortality; and honey has signified the sweet nectar of knowledge. Pass the Sesame Honey Almonds, please.