April 28th—Fearlessly Archived—Still a fun read; price & availability may have changed.
First, there were Joe's O's. Joe's O's represent what we strive for here: great product plus super price equals excellent value. We think this "value proposition" is easy to see throughout our stores - just compare our prices and quality to those you'll find in other markets. It's perhaps easiest to spot in the cereal section - have you seen how expensive cereal is in other stores?
The original O's are joined on our shelves by a tight-knit family of similarly shaped cereals, including the estimable Trader Joe's Honey Nut O's. This crunchy, sweet & nutty cereal is made from toasted whole grain oats, almonds, honey and sugar. Whole grains are good for you in so many ways we'd need dozens of boxes to list them all! Going for something even more healthful, we've left out all the synthetic colors, artificial flavors and preservatives found in most cereals, and we've fortified our Honey Nut O's with iron, zinc and six B vitamins, including 50% of the Daily Value of folic acid.
Most importantly, though, Honey Nut O's are a sweetly delicious addition to any part of your day. Enjoy a bowl of these crunchy toasted O's with sliced fresh fruit and cold milk. Add them to any of our creamy, tangy yogurts. We know large numbers of kids (okay, and adults) who'll snack on them, right out of the box. They even make a great substitute for puffed rice cereal in a favorite dessert treat! And here's a real treat. We're selling each 13.5 ounce box for $2.49, every day. That's the same great price we've had for more than seven years!