April 28th—Fearlessly Archived—Still a fun read; price & availability may have changed.
Have you tried Trader Joe's Sweet Potato Frites? Oh, you should. If you like sweet potatoes, you really should; if you're iffy on the yam fam, these finger-length spears have the power to place you firmly on the team of these terrific tubers.
Nowadays, Sweet Potato Frites are ubiquitous (okay, sure, most folks call them fries) from gastropubs to fast food joints, and yes, grocery store freezer cases. When we first introduced them, however, they were much less common, and therefore a bit on the risky side. We do like a good risk, yet the questions remained. Would the traditionalists bite? Would the non-fry folks even consider entering the fry fray? Years on, we have our answers: yes and yes! We won't take responsibility for any kind of trend-setting here, but we will boast of having the best sweet potato fries you can get out of a freezer (and trust us; most of the sweet potato fries you've had in restaurants have come from the freezer, too).
Trader Joe's Sweet Potato Frites are bright, golden-orange spears of sweet potato with the skins removed. They're steam blanched and par-fried before being frozen, so they retain their fresh flavor, vibrant color, and impressive nutritional profile. They cook to a crisp exterior that yields to a creamy-yet-still-slightly-firm interior. They're mildly sweet (naturally), excellent with all kinds of dips - ketchup, mustard, barbecue sauce, mayo, chili sauce, Sriracha…
We're selling each 15 ounce bag of Sweet Potato Frites for $2.29, every day. You'll find them in our freezers.
Sweet Potato Frites & Dip — Get the recipe!