August 22, 2011 - Fearlessly Archived - Still a fun read, price & availability may have changed.
It seems to us that some of the best tasting foods have some of the most, well, interesting names. To wit: gyoza, baklava and gazpacho. Another of our favorites? Bool Kogi. Traditionally served in Korean barbeque restaurants, and sometimes translated as bulgogi, Bool Kogi is what Koreans call sesame marinated boneless beef ribs. We call them delicious.
The literal translation of Bool Kogi is "fire meat." Perhaps this is a reference to the flame used in cooking the meat. It could refer to the spicy sauces that often accompany it. There's even a chance it's an allusion to an actual fire, but we've looked into this, and it doesn't appear to be the case. In any event, fire up your grill or broiler and cook the meat very quickly over high heat. Serve inside fresh lettuce leaves, with peanut sauce, for a quick, flavorful, "lettuce taco-style" meal that will certainly have you and your guests fired up. Bool Kogi from Trader Joe's Butcher Shop comes in random-weight, vacuum-sealed packages for $5.99* a pound, a price that has us burning up with desire.
*Bool Kogi is $6.29 a pound in our East Coast, Midwest and Southeast stores. We source it as close to the stores as possible to keep it as fresh as possible. This may result in a slightly higher price, but it always results in consistent quality and tremendous taste.