Crunchy Cinnamon Squares

March 20, 2017 in Category: What's New

If we were the squares in Trader Joe’s Crunchy Cinnamon Squares, we would be overjoyed to be squares—and tasty squares, at that. You’re probably wondering: how did we make squares so cool, scrumptious, and crispy? Well, small quadrilaterals made of whole wheat and rice flour are baked until insanely crunchy—this is how we put the “crunch” in Crunchy Cinnamon Squares. Of course, Crunchy Cinnamon Squares couldn’t be called Crunchy Cinnamon Squares without cinnamon. You’ll find the perfect amounts of cinnamon and sugar coating each crispy square. There’s nothing square about this cereal—except...

Almond Butter Granola

October 31, 2016 in Category: What's New

Almond butter is not just for spreading on sandwiches. You can use it as a base for sauces, blend it into smoothies and milkshakes, or slather it on celery sticks. We particularly enjoy it as the featured ingredient in Trader Joe’s Almond Butter Granola. Our Almond Granola starts with a base of rolled oats, whole California-grown almonds, and smooth, nutty almond butter. The oats and almonds contribute to this granola’s generous protein and fiber content; 5g and 4g, respectively, without the use of additional protein sources like soy. Crisped brown rice is blended with...

Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Unsweetened Instant Oatmeal

May 11, 2016 in Category: What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...