Dig In | Vegan


Organic Brown Sugar BBQ Sauce and Marinade

February 05, 2016 in What's New

We sell about a half-a-dozen BBQ sauces. As with most of the other food items we carry that customers use on a regular basis, we offer a number of styles and flavors of BBQ sauce to appeal to a variety of tastes. But flavor isn’t our only concern. We also know a growing number of our customers prefer 100% organic products. Our new Organic Brown Sugar BBQ Sauce and Marinade should appeal to our organic customers, while it also offers a new and attractive...

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Thai Sweet Chili Veggie Burger

January 29, 2016 in What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

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Spicy Pickled Vegetables

January 25, 2016 in What's New

Pickled things are surging in food culture. We’ve seen evidence of this in the popularity of our Sauerkraut with Pickled Persian Cucumbers. Now, we’re adding to our pickled deli items with Trader Joe’s Spicy Pickled Vegetables. It’s our own version of Jalapeños en Escabeche... with a twist. Jalapeños en Escabeche is traditionally a mix of pickled peppers, carrots, and onions. We’ve given this Mexican condiment a twist, adding...

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Brownie Crisp

July 22, 2015 in What's New

Tastes like a brownie and crunches like a cookie. Do we need to continue? Oh, yes, we can continue. You see, we took months to perfect this particular product—because if we were going to go here, we really wanted to get it right. When our tasting panel tried the original incarnation, the reaction was a universal “Ooh, I want to love these, but right now I just kind of like them.” We knew there was something there, but it wasn’t complete. So we kept trying. And this is not something about which we can complain. After all, these are...

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Organic Roasted Tomatillo Gazpacho

May 13, 2015 in What's New

It’s not salsa. It’s not a smoothie. It may technically be “soup”—but it’s a far cry from chicken noodle. What it is, is Gazpacho. This chilled bowl of blended vegetables has a fresh and simple, yet exotic appeal. Trader Joe’s Organic Roasted Tomatillo Gazpacho is a grand example of this refreshing, flavorful meal. Originally from Andalusia in southern Spain (with roots possibly going back to Roman times), the best Gazpacho present itself as a...

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Maple Water

May 11, 2015 in What's New

Lately, some interesting natural drink alternatives have been appearing on the scene. Some of these can be found on our shelves, including an Aloe beverage, and Coconut Water. Our newest unconventional beverage offering is Maple Water... though historically speaking, this is not new, at all. It’s likely that Native Americans in the Northeast discovered tree sap as they went about their daily lives, inhabiting the forests of Maple trees. And, that’s exactly what our Maple Water is—tree sap, culled from...

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Organic Creamy Asparagus Soup

May 01, 2015 in What's New

Creamy soup tastes creamy, and that’s because of the cream. Or, one would think. We’ve discovered that creamy soup doesn’t need cream to be creamy. This we know through the development of our Organic Creamy Asparagus Soup. In this soup, heavy cream (or any kind of dairy) is replaced with organic potatoes and fresh organic spinach, puréed together to a “creamy” consistency. This silken soup texture is...

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Unsweetened Almond Beverages

February 27, 2015 in What's New

Fans of medieval literature are familiar with the sign that appears above the entrance to Hell in Dante Alighieri’s Inferno: “All hope abandon, ye who enter here!” What most Dante fans don’t know is that the inspiration for this sign was the real-life notice posted above the entrance to the lavatory in the author’s Florentine flat. You see, Dante was...

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Vegan Tikka Masala

February 16, 2015 in What's New

The combination of meat pieces (“tikka”) in a creamy sauce with savory spices (“masala”) is an Indian-style dish that is popular in restaurants around the world—especially in the U.K. where some say it originated. Trader Joe’s carries a few different versions of Tikka Masala, including Paneer Tikka Masala, and Chicken Tikka Masala. But, while our pieces of chicken or cheese cooked in Indian curry may keep carnivores and vegetarians grinning, the vegan who craves Indian food has had little reason to smile... until now...

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