Dig In | Vegan


Organic Black Bean Rotini

April 01, 2016 in What's New

Here’s pasta with a twist. Actually, two twists. When you think pasta, you very likely think of semolina flour—or at the very least, wheat flour. If you’re a gluten free eater, your thoughts may go to rice or quinoa or corn. So it’s safe to say, if you’re thinking pasta, you’re thinking grain. It’s also safe to say that in creating Trader Joe’s Organic Black Bean Rotini, we went against the grain. This is pasta made with 100% black beans. No grains; just...

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Organic Brown Sugar BBQ Sauce and Marinade

February 05, 2016 in What's New

We sell about a half-a-dozen BBQ sauces. As with most of the other food items we carry that customers use on a regular basis, we offer a number of styles and flavors of BBQ sauce to appeal to a variety of tastes. But flavor isn’t our only concern. We also know a growing number of our customers prefer 100% organic products. Our new Organic Brown Sugar BBQ Sauce and Marinade should appeal to our organic customers, while it also offers a new and attractive...

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Thai Sweet Chili Veggie Burger

January 29, 2016 in What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

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Spicy Pickled Vegetables

January 25, 2016 in What's New

Pickled things are surging in food culture. We’ve seen evidence of this in the popularity of our Sauerkraut with Pickled Persian Cucumbers. Now, we’re adding to our pickled deli items with Trader Joe’s Spicy Pickled Vegetables. It’s our own version of Jalapeños en Escabeche... with a twist. Jalapeños en Escabeche is traditionally a mix of pickled peppers, carrots, and onions. We’ve given this Mexican condiment a twist, adding...

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Brownie Crisp

July 22, 2015 in What's New

Tastes like a brownie and crunches like a cookie. Do we need to continue? Oh, yes, we can continue. You see, we took months to perfect this particular product—because if we were going to go here, we really wanted to get it right. When our tasting panel tried the original incarnation, the reaction was a universal “Ooh, I want to love these, but right now I just kind of like them.” We knew there was something there, but it wasn’t complete. So we kept trying. And this is not something about which we can complain. After all, these are...

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Organic Roasted Tomatillo Gazpacho

May 13, 2015 in What's New

It’s not salsa. It’s not a smoothie. It may technically be “soup”—but it’s a far cry from chicken noodle. What it is, is Gazpacho. This chilled bowl of blended vegetables has a fresh and simple, yet exotic appeal. Trader Joe’s Organic Roasted Tomatillo Gazpacho is a grand example of this refreshing, flavorful meal. Originally from Andalusia in southern Spain (with roots possibly going back to Roman times), the best Gazpacho present itself as a...

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Maple Water

May 11, 2015 in What's New

Lately, some interesting natural drink alternatives have been appearing on the scene. Some of these can be found on our shelves, including an Aloe beverage, and Coconut Water. Our newest unconventional beverage offering is Maple Water... though historically speaking, this is not new, at all. It’s likely that Native Americans in the Northeast discovered tree sap as they went about their daily lives, inhabiting the forests of Maple trees. And, that’s exactly what our Maple Water is—tree sap, culled from...

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