Avocado's Number Guacamole to Go

November 18, 2016 in Category: What's New

There have probably been several times throughout your life when you think, “Wow, I really wish I had a small packet of guacamole with me right now.” And we don’t blame you. In recent years, guacamole has become one of the most in-demand condiments. Given its popularity, we thought it time to make those small, portable packets a reality with Trader José’s Avocado’s Number Guacamole to Go. Made in Coahuila, Mexico, this is the same Guacamole you’ll find in our...

Nutty Seedy Fruity Bar

November 11, 2016 in Category: What's New

Here at Trader Joe’s, we like adjectives. They help us describe the delicious, exciting, adventurous, international, craving-inducing, palatable, ever-changing and intriguing products we carry, and we’re sure you can never use too many. Take our new Nutty Seedy Fruity Bar, for instance. Just the right amount of adjectives to perfectly, thoroughly relate what this bar is all about. As per the name, nutty, seedy, and fruity ingredients make up our Nutty Seedy Fruity Bar. In the “nutty” category, there are...

Vegan Spread & Dressing

October 05, 2016 in Category: What's New

Mayonnaise—it's a thick, creamy sauce consisting of egg yolks emulsified with oil and seasoned with salt, pepper, vinegar, and (usually) mustard. Without it, potato salads would just be boiled potatoes, sandwich bread would be crumbly and dry, and creamy salad dressing wouldn’t be... well, creamy. Whether it’s for dietary limitations or fear of egg yolks, however, many people are forced to go without this smooth spread. A sad thought, indeed. In an attempt to take back potato salad and make sandwiches sing for all, we’ve developed a...

Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Vanilla Almond Spiced Chai

August 17, 2016 in Category: What's New

A long time ago in a land far, far away, chai—as we know and love it—was born. Okay, so we don’t technically know when and where the first cup of chai was brewed—but we do know that sometime in the late 19th century, Great Britain was pulling out all the stops in an effort to increase black tea consumption wide and far. Lucky for us, in India, these promotional efforts birthed the ultimate East-meets-West beverage: black tea brewed according to Indian tradition (with plenty of aromatic spices) and served according to...

Bollywood Popcorn

August 10, 2016 in Category: What's New

Based on the following garnered by our Popcorn in a Pickle, we’ve determined there’s an appetite for popcorn flavors beyond simple cheese and caramel. Boy, have we found the flavor to satiate your cravings. You might not know you’ve been craving Indian-spiced popcorn, but once you taste Trader Joe’s Bollywood Popcorn, you’ll wonder how you managed to make it this far without it. Bollywood Popcorn features...

Organic Refried Pinto Beans

June 27, 2016 in Category: What's New

There’s a reason beans are considered a musical fruit... because they go great with salsa (music)! Ba-dum-ching. But seriously, our Salsa Style Organic Refried Pinto Beans are no joke (in terms of how delicious they are). We’ve carried organic refried pinto beans before, and they were good; but not make-you-want-to-wiggle-your-hips-and-strut-your-stuff good. Clearly, we had to do something about that. What we did was develop these Salsa Style Organic Refried Pinto Beans that deliver phenomenal flavor and flair. You will want to...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Marshmallows

May 18, 2016 in Category: What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...