Vanilla Almond Spiced Chai

August 17, 2016 in Category: What's New

A long time ago in a land far, far away, chai—as we know and love it—was born. Okay, so we don’t technically know when and where the first cup of chai was brewed—but we do know that sometime in the late 19th century, Great Britain was pulling out all the stops in an effort to increase black tea consumption wide and far. Lucky for us, in India, these promotional efforts birthed the ultimate East-meets-West beverage: black tea brewed according to Indian tradition (with plenty of aromatic spices) and served according to...

Bollywood Popcorn

August 10, 2016 in Category: What's New

Based on the following garnered by our Popcorn in a Pickle, we’ve determined there’s an appetite for popcorn flavors beyond simple cheese and caramel. Boy, have we found the flavor to satiate your cravings. You might not know you’ve been craving Indian-spiced popcorn, but once you taste Trader Joe’s Bollywood Popcorn, you’ll wonder how you managed to make it this far without it. Bollywood Popcorn features...

Organic Refried Pinto Beans

June 27, 2016 in Category: What's New

There’s a reason beans are considered a musical fruit... because they go great with salsa (music)! Ba-dum-ching. But seriously, our Salsa Style Organic Refried Pinto Beans are no joke (in terms of how delicious they are). We’ve carried organic refried pinto beans before, and they were good; but not make-you-want-to-wiggle-your-hips-and-strut-your-stuff good. Clearly, we had to do something about that. What we did was develop these Salsa Style Organic Refried Pinto Beans that deliver phenomenal flavor and flair. You will want to...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Marshmallows

May 18, 2016 in Category: What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

Organic Black Bean Rotini

April 01, 2016 in Category: What's New

Here’s pasta with a twist. Actually, two twists. When you think pasta, you very likely think of semolina flour—or at the very least, wheat flour. If you’re a gluten free eater, your thoughts may go to rice or quinoa or corn. So it’s safe to say, if you’re thinking pasta, you’re thinking grain. It’s also safe to say that in creating Trader Joe’s Organic Black Bean Rotini, we went against the grain. This is pasta made with 100% black beans. No grains; just...

Organic Brown Sugar BBQ Sauce and Marinade

February 05, 2016 in Category: What's New

We sell about a half-a-dozen BBQ sauces. As with most of the other food items we carry that customers use on a regular basis, we offer a number of styles and flavors of BBQ sauce to appeal to a variety of tastes. But flavor isn’t our only concern. We also know a growing number of our customers prefer 100% organic products. Our new Organic Brown Sugar BBQ Sauce and Marinade should appeal to our organic customers, while it also offers a new and attractive...

Thai Sweet Chili Veggie Burger

January 29, 2016 in Category: What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

Spicy Pickled Vegetables

January 25, 2016 in Category: What's New

Pickled things are surging in food culture. We’ve seen evidence of this in the popularity of our Sauerkraut with Pickled Persian Cucumbers. Now, we’re adding to our pickled deli items with Trader Joe’s Spicy Pickled Vegetables. It’s our own version of Jalapeños en Escabeche... with a twist. Jalapeños en Escabeche is traditionally a mix of pickled peppers, carrots, and onions. We’ve given this Mexican condiment a twist, adding...