Dig In | Vegan

Brownie Crisp

July 22, 2015 in What's New

Tastes like a brownie and crunches like a cookie. Do we need to continue? Oh, yes, we can continue. You see, we took months to perfect this particular product—because if we were going to go here, we really wanted to get it right. When our tasting panel tried the original incarnation, the reaction was a universal “Ooh, I want to love these, but right now I just kind of like them.” We knew there was something there, but it wasn’t complete. So we kept trying. And this is not something about which we can complain. After all, these are...

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Organic Roasted Tomatillo Gazpacho

May 13, 2015 in What's New

It’s not salsa. It’s not a smoothie. It may technically be “soup”—but it’s a far cry from chicken noodle. What it is, is Gazpacho. This chilled bowl of blended vegetables has a fresh and simple, yet exotic appeal. Trader Joe’s Organic Roasted Tomatillo Gazpacho is a grand example of this refreshing, flavorful meal. Originally from Andalusia in southern Spain (with roots possibly going back to Roman times), the best Gazpacho present itself as a...

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Maple Water

May 11, 2015 in What's New

Lately, some interesting natural drink alternatives have been appearing on the scene. Some of these can be found on our shelves, including an Aloe beverage, and Coconut Water. Our newest unconventional beverage offering is Maple Water... though historically speaking, this is not new, at all. It’s likely that Native Americans in the Northeast discovered tree sap as they went about their daily lives, inhabiting the forests of Maple trees. And, that’s exactly what our Maple Water is—tree sap, culled from...

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Organic Creamy Asparagus Soup

May 01, 2015 in What's New

Creamy soup tastes creamy, and that’s because of the cream. Or, one would think. We’ve discovered that creamy soup doesn’t need cream to be creamy. This we know through the development of our Organic Creamy Asparagus Soup. In this soup, heavy cream (or any kind of dairy) is replaced with organic potatoes and fresh organic spinach, puréed together to a “creamy” consistency. This silken soup texture is...

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Unsweetened Almond Beverages

February 27, 2015 in What's New

Fans of medieval literature are familiar with the sign that appears above the entrance to Hell in Dante Alighieri’s Inferno: “All hope abandon, ye who enter here!” What most Dante fans don’t know is that the inspiration for this sign was the real-life notice posted above the entrance to the lavatory in the author’s Florentine flat. You see, Dante was...

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Vegan Tikka Masala

February 16, 2015 in What's New

The combination of meat pieces (“tikka”) in a creamy sauce with savory spices (“masala”) is an Indian-style dish that is popular in restaurants around the world—especially in the U.K. where some say it originated. Trader Joe’s carries a few different versions of Tikka Masala, including Paneer Tikka Masala, and Chicken Tikka Masala. But, while our pieces of chicken or cheese cooked in Indian curry may keep carnivores and vegetarians grinning, the vegan who craves Indian food has had little reason to smile... until now...

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Sprouted Organic California Rice

February 13, 2015 in What's New

Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...

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We’ve Lost Our Heads for the Kouigns of Hearts

February 10, 2015 in Entertaining

Sure, we love our roses, hearts and chocolates just as much as the next Romantics. For some Valentines, the cliché is more than okay. But what about your punch-you-in-the-gut Passions? They deserve nuance and… umph! For these Loves, we suggest crowning the Kouigns (queen) Amann with homemade Coconut Caramel Sauce. Yeah, that’s right – caramelizing caramelized cake – that ought to show your punch-you-on-the-gut Passions just how much you care...

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Super Burrito!

January 19, 2015 in What's New

This Super Burrito does not come with a cape. It does not leap buildings in a single bound; nor does it display super-human strength... although... it’s possible it might give you strength. That’s because what it does have is a load of super-healthy ingredients. Inspired by our own frozen Organic Superfood Pilaf, our Super Burrito contains the very same triumvirate of “superfoods”: quinoa, kale, and sweet potatoes. Our 50/50 blend of red and gold variety quinoa is...

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