Coffee Mochi

September 05, 2016 in Category: What's New

As any Crew Member can tell you, our customers love mochi ice cream, which is often referred to in freezer-aisle conversation as just mochi [say: “MOE-chee”]. We’ve long carried the stuff in Green Tea, Strawberry, Mango, and Chocolate flavors, and in 2014, we introduced our now-beloved, seasonal Pumpkin Pie Mochi Ice Cream. But something was missing. What about mochi for the non-dairy crowd? What about creating a delicious frozen dessert that everyone can enjoy? We answered our own question(s) this year by creating...

Sweetened Dried Orange Slices

August 01, 2016 in Category: What's New

Oranges are succulent, juicy fruits perfect for eating and snacking. But what happens when you’re doing an activity that isn’t conducive to eating oranges? For instance, it would be quite difficult to eat an orange while bike riding, or walking your dog, or rock climbing. Well, we’ve solved these problems with Trader Joe’s Sweetened Dried Orange Slices! Of course, we know Dried Orange Slices are different from their...

Rice Cracker Medley

July 29, 2016 in Category: What's New

Shakespeare once wrote, “If music be the food of love, play on.” We aren’t experts in music (or Shakespeare), but we do know something about food, and we want our snacks to sing out to our customers. Based on Will’s logic: if medleys are a mixture of music, and music is the food of love, then Trader Joe’s Rice Cracker Medley must be a mixture of love. Assuming we’re adding up the notes correctly, this snack is exactly what you need to play on. Keeping rhythm with the changing times, we transitioned our old Oriental Rice Crackers to a new...

Thai Sweet Chili Veggie Burger

January 29, 2016 in Category: What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...